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Consumer preferences for country-of-origin and health claim labelling of extra-virgin olive-oil AgEcon
Finardi, Corrado; Giacomini, Corrado; Menozzi, Davide; Mora, Cristina.
Although several studies have investigated consumer preferences for olive oil country-of-origin labelling (COOL), very little is known on consumers’ preferences for new health claims (EC Reg. n. 1924/2006). This paper aims to analyse the introduction of these attributes, providing more insights into Italian consumer perception and preferences for different extra-virgin olive oil labelling schemes. After preliminary focus group and in-depth personal interviews with representatives of retailers and producers’ organizations, a choice experiment (CE) was employed on a sample of Italian consumers to analyse preferences for different extra-virgin olive oils. CE methodology allows to weight the relative importance of any given attribute for consumers, measuring...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment (CE); Extra-virgin olive oil; Health claims; Country-of-origin labelling (COOL).; Marketing.
Ano: 2009 URL: http://purl.umn.edu/58014
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