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	Provedor de dados AgEcon (2) Autor Bouhlal, Yasser (1) Brown, Mark G. (1) Capps, Oral, Jr. (1) Palavra-chave Coupon (2) Agribusiness (1) Cheese consumption (1) Consumer/Household Economics (1) Demand (1) Demand and Price Analysis (1) Endogenous explanatory variable (1) Orange juice (1) Private label (1) Probit (1) Retail promotion (1) Mais... Tipo do documento Conference Paper or Presentation (1) Report (1) Ano 2010 (2) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última The Impact of Retail Promotion on the Purchase of Private Label Products: The Case of U.S. Processed Cheese AgEcon Bouhlal, Yasser; Capps, Oral, Jr.. This study examines the impact of retail promotion on the purchase of private label products. The influence of private label coupons, national brand coupons, and store features is examined. To identify these effects, a logistic model Probit is estimated where the binary variable equals 1 if the household buys the private label product, and equals 0 if the private label product is not bought. The model gives the probability that Y=1 is chosen conditional on a set of explanatory variables. In this study we focus on the American processed cheese transactions and we use the ACNielsen Homescan Panel of U.S. households for the year 2005. No significant relationship was found between private label purchase and the level of private label couponing activity.... Tipo: Conference Paper or Presentation Palavras-chave: Retail promotion; Coupon; Private label; Cheese consumption; Probit; Endogenous explanatory variable; Consumer/Household Economics; Demand and Price Analysis. Ano: 2010 URL: http://purl.umn.edu/61286 Coupon Impacts on Orange Juice Demand Based on Time-Series and Cross-Sectional Data AgEcon Brown, Mark G.. A recent study by Dong and Leibtag found coupons were effective in increasing fruit and vegetable demand. The current study supports these finding for the OJ product group. The analysis focused on the informational/advertising or demand shift impact of coupons, as opposed to the price impact which could not be determined since data on prices were a weighted average for coupon users and non-users. The results indicate a 6% increase in OJ gallons sales when coupons are used. The coupon variable used in the analysis, however, measures the extent of coupon usage but not intensity. As such, the results provide a partial view of the impact of coupons and further analysis on data that also includes some measure of intensity is needed to more fully evaluate... Tipo: Report Palavras-chave: Coupon; Orange juice; Demand; Agribusiness. Ano: 2010 URL: http://purl.umn.edu/104352 Registros recuperados: 2 Primeira ... 1 ... Última

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