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	Provedor de dados AgEcon (4) Autor Connor, John M. (2) Berning, Joshua P. (1) Dong, Diansheng (1) Fulton, Joan R. (1) Leibtag, Ephraim S. (1) Price, Gregory K. (1) Zheng, Hualu (1) Mais... Palavra-chave Coupons (4) Consumer/Household Economics (2) Food Consumption/Nutrition/Food Safety (2) Marketing (2) Breakfast cereal (1) C23 (1) Consumer demand (1) D10 (1) Dual effect of coupons (1) Food products (1) Fruit and vegetable consumption (1) Health Economics and Policy (1) I10 (1) Industrial Organization (1) Informational advertising effects (1) M30 (1) Nutrition (1) Panel data (1) Panel data model (1) Price discounts (1) Mais... Tipo do documento Conference Paper or Presentation (2) Report (1) Working or Discussion Paper (1) Ano 2011 (1) 2010 (1) 1999 (1) 1997 (1) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última The Effect of Retail Grocery Coupons for Breakfast Cereals on Household Purchasing Behavior AgEcon Berning, Joshua P.; Zheng, Hualu. We examine the affect of retail and manufacturer coupons on the nutritional quality of breakfast cereal purchases made by households. Using household level purchase data we find that coupon usage has a significant impact on the nutritional quality of cereals purchased by households. Specifically, we find that the average sugar content decreases and the fiber content increases. This suggests that coupons have a positive impact on the nutritional quality of cereals purchased by households, holding all other factors constant. Given the prolific use of coupons by households and the fact that they offer both a price discount and an advertisement for products, they might be an effective way to help guide consumers to healthier food choices. Tipo: Conference Paper or Presentation Palavras-chave: Coupons; Breakfast cereal; Nutrition; Panel data; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Marketing; D10; I10; M30; C23. Ano: 2011 URL: http://purl.umn.edu/103661 MODELING COUPON VALUES FOR READY-TO-EAT BREAKFAST CEREALS AgEcon Price, Gregory K.; Connor, John M.; Fulton, Joan R.. A theoretical framework is developed to highlight the significant determinants of coupon values. A fixed effects panel data model is fitted with data from the breakfast cereal industry. The explanatory variables include own retail price, brand loyalty, brand market share, rival coupon redemptions, and firm and product type indicators. Tipo: Conference Paper or Presentation Palavras-chave: Coupons; Ready-to-eat breakfast cereals; Panel data model; Consumer/Household Economics; Research Methods/ Statistical Methods. Ano: 1999 URL: http://purl.umn.edu/21553 Promoting Fruit and Vegetable Consumption: Are Coupons More Effective Than Pure Price Discounts? AgEcon Dong, Diansheng; Leibtag, Ephraim S.. The U.S. Department of Agriculture administers food and nutrition assistance programs that promote fruit and vegetable consumption. But consumption remains relatively low among program recipients as well as among the general U.S. population. The perceived high cost of produce is often cited as a deterrent to more consumption. This study looks at coupons and price discounts, two methods of lowering the cost of fruits and vegetables, and uses household purchase data and a consumer demand model to examine each method. Coupons influence consumer behavior through a price-discount effect and an informational/advertising effect. Because of this dual effect, the use of a coupon to increase fruit and vegetable purchases may be more effective than a pure... Tipo: Report Palavras-chave: Fruit and vegetable consumption; Coupons; Price discounts; Consumer demand; Dual effect of coupons; Informational advertising effects; Food Consumption/Nutrition/Food Safety. Ano: 2010 URL: http://purl.umn.edu/94853 COUPONING AS A HORIZONTAL AND VERTICAL STRATEGY: THEORY AND EFFECTS AgEcon Connor, John M.. This paper surveys developments in analytical models and empirical findings concerning the strategic use of manufacturers' coupons for U.S. grocery products. Traditional theories examine the horizontal effects of coupons as a strategy to charge various classes of consumers different prices. Recent developments focus on the use of coupons in manufacturer-retailer vertical competition. The paper provides data on trends in couponing: numbers, face values, redemption rates, total promotional costs, and international usage. The paper further analyses the effective price discounts provided by coupons across brands and segments of ready-to-eat cereals during 1992-1995. Tipo: Working or Discussion Paper Palavras-chave: Coupons; Sales strategies; Vertical competition; Food products; Ready-to-eat cereals.; Industrial Organization; Marketing. Ano: 1997 URL: http://purl.umn.edu/14344 Registros recuperados: 4 Primeira ... 1 ... Última

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