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| Revesz, Balazs. |
| Companies carrying out their business activities are looking for the key to long term success under constantly changing circumstances and economic conditions. In order to achieve company goals and in order to satisfy the needs of customers, companies are striving for establishing tight and long term relationship with their business partners and further interested parties nowadays. Companies exploring the sources of sustainable competitive advantage recognize that the effectiveness of the traditional marketing approach is decreasing, so there is a need to develop and apply a new and a more efficient marketing concept under these changed circumstances. The results of the survey conducted among Hungarian companies show that relationships play a more and more... |
| Tipo: Journal Article |
Palavras-chave: Customer relationship management; Relationship marketing; Relationship orientation; Institutional and Behavioral Economics. |
| Ano: 2007 |
URL: http://purl.umn.edu/58933 |
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| Jie, Ferry. |
| An analysis of beef supply chains revealed that a strategic focus on beef quality was critical to that part of the chain involving producers. Moreover, beef quality was directly related to customer relationship management. Across the industry, there are a diverse set of customers each with different needs. This means that it is difficult for individual producers to develop a successful approach to customer relationship management without developing a product focus on one or two of these customer segments. |
| Tipo: Article |
Palavras-chave: Supply chains; Beef; Australia; Customer relationship management; Farm Management. |
| Ano: 2010 |
URL: http://purl.umn.edu/121499 |
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