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	Provedor de dados AgEcon (6) Autor Mellin, Matthias (2) Rosa, Franco (2) Spiller, Achim (2) Zuhlsdorf, Anke (2) Kenesei, Zsofia (1) Kolos, Krisztina (1) Lai, Maria Bonaria (1) Lulfs-Baden, Frederike (1) Mais... Palavra-chave Customer satisfaction (6) Consumer/Household Economics (3) Agribusiness (2) Agricultural and Food Policy (2) Food Consumption/Nutrition/Food Safety (2) Marketing (2) Production Economics (2) Demand (1) Direct Marketing (1) Direct marketing (1) Direct selling (1) Environmental Economics and Policy (1) Farm Management (1) Farm products (1) Farmer markets (1) Fishing tourism (1) Justice theory (1) Mean-End Chain (1) Multivariate analysis (1) Niche market (1) Mais... Tipo do documento Conference Paper or Presentation (3) Journal Article (2) Presentation (1) Ano 2010 (2) 2009 (1) 2008 (1) 2007 (1) 2002 (1) País United States (6) Idioma Inglês (6)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 6 Primeira ... 1 ... Última Customer Satisfaction in Farmer-to-consumer Direct Marketing AgEcon Lulfs-Baden, Frederike; Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias. The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyzes the impact of customer satisfaction and its driving forces for farmer-to-consumer direct marketing and is based on a customer survey among 1,537 customers in 33 organic and conventional on-farm stores in Germany. The results emphasize the role of store atmosphere, customer service and product quality as the main factors which influence customer satisfaction. Tipo: Journal Article Palavras-chave: Direct marketing; Customer satisfaction; Partial least square analysis; Service quality; Farm products; Consumer/Household Economics; Marketing; Production Economics; Q10; Q13; Q16. Ano: 2008 URL: http://purl.umn.edu/53644 Structuring Consumer Preferences with the SEM Method AgEcon Rosa, Franco. Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first part is dedicated to description of specialty foods for their capacity to create new niche markets. The MEC theory is introduced to explain the relations between attributes and consumers' perceptions of secondary needs revealed as benefit and values. The second part is dedicated to the empirical investigation of demand of a drink obtained from the "Olivello spinoso" a spontaneous plant. Empirical... Tipo: Conference Paper or Presentation Palavras-chave: Demand; Mean-End Chain; Multivariate analysis; Specialty products; Niche market; Customer satisfaction; SEM; Consumer/Household Economics. Ano: 2002 URL: http://purl.umn.edu/24966 Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations AgEcon Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias. The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction. Tipo: Conference Paper or Presentation Palavras-chave: Direct Marketing; Customer satisfaction; Regression; Service Quality; Agribusiness; Marketing. Ano: 2007 URL: http://purl.umn.edu/6607 THE ROLE OF EMOTIONS AND PERCEIVED CONTROL IN THE RECOVERY STRATEGY OF SERVICE COMPANIES AgEcon Kolos, Krisztina; Kenesei, Zsofia. The purpose of this study is to investigate the effectiveness of service recovery tactics. The research included a qualitative study based on 30 interviews with customers and employees of a telecommunication company. This was followed by a quantitative study using between subject experimental designs based on scenarios. Our research results suggest that employees’ positive emotions and perceived control during the recovery process make consumers more satisfied. Tipo: Journal Article Palavras-chave: Service recovery; Justice theory; Service failure; Customer satisfaction; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. Ano: 2009 URL: http://purl.umn.edu/53545 Can fishing tourism improve sustainability of fishing chain? AgEcon Lai, Maria Bonaria. One environmental event verified during the last years in the Mediterranean sea is that the presence of tropical fishes is causing death of the original fauna. This has attracted the attention of not only the fishermen, but also that of the European Community and all of the associations (public and private) which work to preserve the environment. There are several initiatives to preserve the environment, and the “fermo biologico” is one of these. It tries to solve the Mediterranean fish’s depopulation problem, restricting the fishing in some period of the year. As known, the management of the biological resources is addressed to guarantee the environmental sustainability. This sustainability can be guaranteed by those who work in the fish sector, through... Tipo: Presentation Palavras-chave: Fishing tourism; Sustainability; Customer satisfaction; Environmental Economics and Policy. Ano: 2010 URL: http://purl.umn.edu/119153 Short Chain in FVG Region: An Evaluation of the Customer Satisfaction at the “Farmer’s Shopping Points” AgEcon Rosa, Franco. Farmer market, farmer shops, milk dispenser, 0‐Km are some of the new born initiatives for trading agricultural products at (or near) the farm gate, now spreading in EU‐USA; their purpose is to offer to the farmers the chance to trade directly their products, and offer to the consumers new shopping opportunities alternatives to conventional food marketing outlets. This study was addressed to test the customer satisfaction at the farmers’ shops created by a farmer cooperative. The experiment was performed in Friuli VG a North‐East region of Italy, with a survey using a questionnaire submitted to a number of customers randomly selected at the end of their shopping. The customer satisfaction (CS) was evaluated with the SERQUAL procedure consisting in... Tipo: Conference Paper or Presentation Palavras-chave: Farmer markets; Short chain; Direct selling; Customer satisfaction; Shopping point; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Production Economics; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100459 Registros recuperados: 6 Primeira ... 1 ... Última

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