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| Sckokai, Paolo; Soregaroli, Claudio. |
| In the European food sector private labels represent a relevant and increasing share of total sales. Thus, national brands need to adapt their marketing strategies to deal with this growing competition. Focusing on price strategies, recent theoretical papers conclude that private label development should cause a decrease in the price of national brands, while some empirical studies do not support this prediction. The aim of this study is to explore this empirical relationship for the Italian food retail sector, which is of special research interest, since it has undergone a dramatic change in the last 10 years. Using retail sales data, we build time series of market shares of prices of national brands and private labels for different dairy products and we... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Private label; Pricing; Retail sector; Dairy products.; Consumer/Household Economics; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10068 |
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| Borges, Antonio Junior; Reis, Ricardo Pereira; Reis, Antonio Joao dos. |
| This study was carried out with the objective of characterizing the market structure and the commercialization of dairy products in the district of Lavras, MG, Brazil. For such study, agents were identified, their market conduct, and the prices paid and received were analyzed, as well as the volume of sales in the different market segments. It was verified that the products demanding greater technological resources, such as milk “longa vida” ( “long-life” or UHT milk ) and milk sweets are the ones that feature the largest commercialization margins. In the retail segment, supermarkets feature, in average, the lowest margins in relation to their competitors, especially “longa vida” milk. In the consumer market of milk, the sterilized product is the most... |
| Tipo: Journal Article |
Palavras-chave: Market structure; Commercialization; Dairy products.. |
| Ano: 2001 |
URL: http://purl.umn.edu/43374 |
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