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Modelling heterogeneity in response behaviour towards a sequence of discrete choice questions: a probabilistic decision process model AgEcon
McNair, Ben J.; Heshner, David A.; Bennett, Jeffrey W..
There is a growing body of evidence in the non-market valuation literature suggesting that responses to a sequence of discrete choice questions tend to violate the assumptions typically made by analysts regarding independence of responses and stability of preferences. Decision processes (or heuristics) such as value learning and strategic misrepresentation have been offered as explanations for these results. While a few studies have tested these heuristics as competing hypotheses, none has investigated the possibility that each explains the response behaviour of a subgroup of the population. In this paper, we make a contribution towards addressing this research gap by presenting a probabilistic decision process model designed to estimate the proportion of...
Tipo: Conference Paper or Presentation Palavras-chave: Choice experiment; Decision process; Ordering effects; Strategic response; Willingness to pay; Research Methods/ Statistical Methods; C25; L94; Q51.
Ano: 2011 URL: http://purl.umn.edu/100585
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