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	Provedor de dados AgEcon (1) Autor Gao, Zhifeng (1) House, Lisa (1) Shi, Lijia (1) Palavra-chave Agribusiness (1) Blueberry Attributes (1) Consumer/Household Economics (1) Differential Marketing (1) Food Consumption/Nutrition/Food Safety (1) Hierarchical Bayesian (1) Marketing (1) Mixed Logit (1) Preference Space (1) WTP Space (1) Willingness to Pay (1) Mais... Tipo do documento Conference Paper or Presentation (1) Ano 2011 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space AgEcon Shi, Lijia; House, Lisa; Gao, Zhifeng. A stated preference experiment is conducted to elicit consumer WTPs for various blueberry attributes. The mixed logit model is employed to account for consumer heterogeneity. The model is set up in the WTP space where the distributions of WTPs are directly specified. Considering the high diversity of consumer perception and the remarkable benefits from differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP estimates. The results show that “local produced” attribute is preferred over simply “produced in the U.S.” by most respondents. By contrast, less than 50% of the respondents are willing to pay premium for organic blueberries. In addition, hardly any relationship between demographics... Tipo: Conference Paper or Presentation Palavras-chave: Willingness to Pay; Blueberry Attributes; Mixed Logit; Preference Space; WTP Space; Hierarchical Bayesian; Differential Marketing; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing. Ano: 2011 URL: http://purl.umn.edu/103524 Registros recuperados: 1 Primeira ... 1 ... Última

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