Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (2) Autor Card, Adrian (1) Hunter, Jennifer (1) Katchova, Ani L. (1) Lovett, Sarah (1) Mellin, Matthias (1) Meyer, Lee (1) Spiller, Achim (1) Sullins, Martha (1) Thilmany, Dawn D. (1) Zuhlsdorf, Anke (1) Mais... Palavra-chave Direct Marketing (2) Agribusiness (1) Business Planning (1) Capacity Building (1) Customer satisfaction (1) Extension Service (1) Farm Management (1) Farm Transitions (1) Marketing (1) Mentoring (1) New Farmer (1) Q13 (1) Q15 (1) Q16 (1) Regression (1) Service Quality (1) Teaching/Communication/Extension/Profession (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2011 (1) 2007 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Farmer-to-Consumer Direct Marketing: The Role of Customer Satisfaction Measurement for Service Innovations AgEcon Spiller, Achim; Zuhlsdorf, Anke; Mellin, Matthias. The importance of direct marketing for high quality farm products has increased during the past few years. This paper analyses the impact of customer satisfaction and its driving forces for farmer- to-consumer direct marketing and is based on a customer survey in 33 organic and conventional on-farm stores in Germany. The results emphasise the role of store atmosphere and customer service as the main influencing factors on customer satisfaction. Tipo: Conference Paper or Presentation Palavras-chave: Direct Marketing; Customer satisfaction; Regression; Service Quality; Agribusiness; Marketing. Ano: 2007 URL: http://purl.umn.edu/6607 APPROACHING BEGINNING FARMERS AS A NEW STAKEHOLDER FOR EXTENSION AgEcon Meyer, Lee; Hunter, Jennifer; Katchova, Ani L.; Lovett, Sarah; Thilmany, Dawn D.; Sullins, Martha; Card, Adrian. Tipo: Journal Article Palavras-chave: New Farmer; Farm Transitions; Business Planning; Direct Marketing; Extension Service; Capacity Building; Mentoring; Farm Management; Teaching/Communication/Extension/Profession; Q13; Q15; Q16. Ano: 2011 URL: http://purl.umn.edu/109478 Registros recuperados: 2 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco