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	Provedor de dados AgEcon (4) Autor Aguglia, Laura (1) Bertazzoli, Aldo (1) De Santis, Francesco (1) Kalmarne Hollosi, Erika (1) Rosa, Franco (1) Ruggeri, Arianna (1) Salvioni, Cristina (1) Samoggia, Antonella (1) Vargova, Zuzana (1) Mais... Palavra-chave Direct selling (4) Agribusiness (2) Community/Rural/Urban Development (2) Short chain (2) Agricultural and Food Policy (1) Customer satisfaction (1) Direkt értékesítés (1) Discrete choice models (1) EU region (1) Economic performance (1) Eurégió (1) Farm Management (1) Farm diversification (1) Farmer markets (1) Food Consumption/Nutrition/Food Safety (1) Helyi termék (1) Horticultural (1) International Development (1) Local products (1) Marketing (1) Mais... Tipo do documento Conference Paper or Presentation (3) Journal Article (1) Ano 2010 (3) 2009 (1) País United States (4) Idioma Inglês (3) Húngaro (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Helyi termékek értékesítésének lehetőségei a Nyugat-Pannon EU Régióban AgEcon Kalmarne Hollosi, Erika; Vargova, Zuzana. A Nyugat-dunántúli Régióval szomszédos Burgenlandban nagy hagyománya és számos, eredményes módja található a helyben előállított élelmiszerek értékesítésének. A szomszédos Ausztria jó néhány, több szempontból is példaértékű kezdeményezéssel büszkélkedhet a helyi termékek értékesítésében, az eredmények kulcsa legtöbb esetben a termelői szerveződésben, szövetkezésben lelhető fel. A regionális értékek, helyi termékek ismertsége meglehetősen kedvezőtlen képet mutat a Nyugat-dunántúli Régióban, és néhány pozitív példától eltekintve az értékesítés is a kezdetleges közvetlen termelői értékesítés szintjén mozog. A Nyugat-Pannon EU Régió (Burgenland tartományt és a Nyugat-dunántúli Régiót foglalja magában) adta lehetőségek kiaknázása, a tapasztalatcsere,... Tipo: Journal Article Palavras-chave: Helyi termék; Eurégió; Direkt értékesítés; Local products; EU region; Direct selling; Agribusiness; Community/Rural/Urban Development; International Development. Ano: 2010 URL: http://purl.umn.edu/99085 Short Chain in FVG Region: An Evaluation of the Customer Satisfaction at the “Farmer’s Shopping Points” AgEcon Rosa, Franco. Farmer market, farmer shops, milk dispenser, 0‐Km are some of the new born initiatives for trading agricultural products at (or near) the farm gate, now spreading in EU‐USA; their purpose is to offer to the farmers the chance to trade directly their products, and offer to the consumers new shopping opportunities alternatives to conventional food marketing outlets. This study was addressed to test the customer satisfaction at the farmers’ shops created by a farmer cooperative. The experiment was performed in Friuli VG a North‐East region of Italy, with a survey using a questionnaire submitted to a number of customers randomly selected at the end of their shopping. The customer satisfaction (CS) was evaluated with the SERQUAL procedure consisting in... Tipo: Conference Paper or Presentation Palavras-chave: Farmer markets; Short chain; Direct selling; Customer satisfaction; Shopping point; Agribusiness; Agricultural and Food Policy; Farm Management; Food Consumption/Nutrition/Food Safety; Production Economics; Research Methods/ Statistical Methods. Ano: 2010 URL: http://purl.umn.edu/100459 Direct Selling: a Marketing Strategy to Shorten Distances between Production and Consumption AgEcon Aguglia, Laura; De Santis, Francesco; Salvioni, Cristina. Direct sales became in recent years a diversification strategy increasingly used by farms to answer the CAP reform, as well as to react to the continuous price squeeze. Direct sales is in fact a form of marketing that allow farmers to retain a higher share of the final value of products. Far from being a way back to tradition, short chains and direct sales can be seen as strategies to capture new segments of demand interested in local and fresh food, and in more direct contact between consumers and suppliers. The aim of this work is to study the recent evolution of direct selling in Italy and the determinants of the adoption of this marketing strategy. The first part of the paper analyses the evolution of Italian short supply chains and the development of... Tipo: Conference Paper or Presentation Palavras-chave: Farm diversification; Direct selling; Short supply chain; Periurban agriculture; Discrete choice models; Marketing. Ano: 2009 URL: http://purl.umn.edu/57657 Short supply chain: analysis of the competitiveness of organic horticultural farmers at Italian regional level AgEcon Bertazzoli, Aldo; Ruggeri, Arianna; Samoggia, Antonella. The paper focuses on the competitiveness of organic horticultural farms implementing short food supply chain (SFSC), by analysing the organisational structures adopted by farmers and their economic performance. The collection of data based on face to face interviews with farmers and the review of the rural development plans of three central Italy regions. Results show that farms prefer a combination of organizational structures that involve both business to consumer and business to business strategies. A high number of farms realise direct selling to consumers implemented through in farm selling and market distribution channels. Nonetheless, farms performing the highest turnover take advantage from the support of informal or formal network of producers. At... Tipo: Conference Paper or Presentation Palavras-chave: Short chain; Direct selling; Horticultural; Organisation; Economic performance; Community/Rural/Urban Development; Q13; R11. Ano: 2010 URL: http://purl.umn.edu/94918 Registros recuperados: 4 Primeira ... 1 ... Última

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