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	Provedor de dados AgEcon (4) Autor Akridge, Jay T. (2) Reimer, Aaron (2) Boehlje, Michael (1) Declerck, Francis (1) Downey, W. Scott (1) Ghisi, Flavia Angeli (1) Gray, Allan W. (1) Silva, Andrea Lago da (1) Mais... Palavra-chave Distribution channel (4) Agribusiness (3) Crop inputs (2) Market segmentation (2) Marketing (2) Retailer (2) Target marketing (2) Champagne (1) ECR (1) Grocery industry. (1) Industrial Organization (1) Performance (1) Q10 (1) Q13 (1) Strategy (1) Mais... Tipo do documento Journal Article (3) Working or Discussion Paper (1) Ano 2009 (1) 2007 (1) 2005 (2) País United States (4) Idioma Inglês (4)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 4 Primeira ... 1 ... Última Market Segmentation Practices of Retail Crop Input Firms AgEcon Reimer, Aaron; Downey, W. Scott; Akridge, Jay T.. The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers. Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13. Ano: 2009 URL: http://purl.umn.edu/53746 ECR-ENTRE O CONCEITO E A PRÁTICA: UM ESTUDO MULTICASO NO CANAL DE DISTRIBUIÇÃO DE MERCEARIA BÁSICA AgEcon Ghisi, Flavia Angeli; Silva, Andrea Lago da. Although ECR has been one of most important subjects discussed by the grocery industry and a relevant topic mentioned by the academics, it is notable the difficulty to understand its implementation and operation. Based on these facts, this study aimed to discuss the concept of ECR by critically analyzing its implementation and bring some knowledge about this theme. The paper argues that while there is some evidence to suggest that ECR is an important tool, there is a need to more clearly explain how the ECR can really improve the operations between companies. The ECR literature is discussed, by following an empirical research conducted with industries, wholesalers and retailers of the grocery industry channel in Brazil. This research attempts to identify... Tipo: Journal Article Palavras-chave: ECR; Distribution channel; Grocery industry.; Agribusiness. Ano: 2005 URL: http://purl.umn.edu/44031 Typology and Financial Performance of Champagne Makers According to Distribution Channel AgEcon Declerck, Francis. A typology of strategies related to the distribution channels used by Champagne makers is established. Champagne makers' operating profit depends on their distribution network, which affects selling prices. Based on a sample of 20 Champagne makers ("Maisons de Champagne"), economic and financial performance indicators for Champagne makers are analyzed with reference to the type of distribution channel. Tipo: Journal Article Palavras-chave: Champagne; Distribution channel; Strategy; Performance; Agribusiness; Industrial Organization. Ano: 2005 URL: http://purl.umn.edu/8132 MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W.. While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural... Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing. Ano: 2007 URL: http://purl.umn.edu/6713 Registros recuperados: 4 Primeira ... 1 ... Última

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