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| Yu, Yun-bo; Yu, Lin. |
| Firstly, the paper establishes a brand-extension size model and adopts the marginal analysis to analyze the optimal solution of it. Secondly, research the brand-extension condition of G brand by questionnaire survey. There are 240 questionnaires handed out, with 211 withdrawing and 187 valid, by doing this to test the influencing degree of each factor in brand-extension size model; At the same time, use analytic hierarchy process to analyze the size of brand extension and principal component analysis to find out the main factors that influence brand extension of G brand. Finally, the paper makes an empirical analysis on brand extension size model based on ecological characteristics, the results show that the order of the total information reflected by each... |
| Tipo: Journal Article |
Palavras-chave: Model; Size; Demonstration; Brand extension; Ecological characteristics; China; Agribusiness. |
| Ano: 2009 |
URL: http://purl.umn.edu/93462 |
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| Palacio,Hilda M; Palacio,Jaime A; Echenique,Ricardo O; Sant’anna,Célia L; Ramírez,John J. |
| Between September 2011 and October 2012, 13 samplings at 8 stations in the Riogrande II Reservoir (Colombia) were undertaken. It is located in a high-mountainous tropical (75°32’30’’ W - 75°26’10’’ W and 6°33’50’’ N - 6º28’07’’N), which supplies water to a plant treatment for public supply and to a small hydroelectric plant. The basins of the two main tributaries of the reservoir are highly impacted by human activity. We report the presence of a Dolichospermum lemmermannii, which up to now has only been registered as a temperate and high latitude species. Also the general ecology of the species is established, such as, generation and... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Autoecology; Ecological characteristics; Potentially toxic species. |
| Ano: 2015 |
URL: http://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1851-23722015000300004 |
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