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| Eberspacher, Beth; Jose, H. Douglas. |
| The first step in planning and delivering a successful program is to identify the needs and interests of the target audience. The North Central Risk Management Education Center, which provides grants for educational programs for producers in the 12 north central states in the US, conducted a series of focus groups with producers. The goals of the focus groups were to: 1) determine the impact of funded programs; 2) assess risk management education needs of producers; 3) assess preferred delivery methods; and 4) determine program characteristics that will enhance participation. The participants had an average age of 45 which is about 12 years younger than the average age of all farmers. With 1,861 acres of owned and rented land, they had slightly larger... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Focus groups; Risk management; Education needs; Labor; Marketing; Human risk; Teaching/Communication/Extension/Profession. |
| Ano: 2005 |
URL: http://purl.umn.edu/24242 |
