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An experimental study of wine consumers’ willingness to pay for environmental characteristics AgEcon
Bazoche, P.; Deola, C.; Soler, Louis-Georges.
The reduction of pesticides use is becoming a priority for the public authorities in many countries. We conducted an experiment with wine consumers to see whether end-consumers value the dissemination of information about environmentally-friendly production practices. The experiment was devised to (i) evaluate whether there is a premium for environmentally-friendly wines, (ii) determine whether or not consumers are sensitive to label owners who implement and guarantee the environmental actions, (iii) and assess the impact of public messages about the consequences of pesticide use. Some 139 participants were divided randomly into two groups. One group had no specific information about the current state of pesticide use in farming. The other group was given...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to pay; Wine; Effect of information; Experimental economics; Environment; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/43651
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The Effect of Information on Consumer Preferences of Indoor Plants AgEcon
Solano, Alexis; House, Lisa; Gao, Zhifeng.
This study primarily focuses on the effect of information on consumers’ purchasing behavior. If consumers are provided with information about a specific product they may change their beliefs about that product. This distribution of information may lead the consumer to make the decision either to purchase or not purchase, or the consumer may increase or decrease the amount he or she is willing to pay. Here, the impact of information about indoor plants’ ability to reduce indoor air pollution on participants is analyzed. This research will add to the literature on consumer behavior and will also benefit the floriculture industry within the state of Florida. Florida’s floriculture sales have fluctuated during the last ten years. From 2000 to 2003 the...
Tipo: Presentation Palavras-chave: Effect of information; Willingness to pay; Conditional logits; Volatile organic compounds; Indoor plants; Floriculture; Agribusiness; Marketing; Research Methods/ Statistical Methods.
Ano: 2012 URL: http://purl.umn.edu/124419
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The effect of information on consumer choice (the case of product with new properties) AgEcon
Fetisova, Yulia.
In the modern world very concentrated informational environment forms consumer preferences well before a potential buyer goes to the shop to make purchases. The production of new commodities triggers economic agents’ demand for objective information necessary for taking decisions about their safety or further use. This study uses economic experiment to investigate the effect of information about the product with new properties on behavior of the Russian consumers and proves that new information can alter individual perceptions and evoke response. It turns out that women are more receptive to any information concerning food products. The results also emphasize discrepancy between actual participants’ behavior and their initial estimates made in...
Tipo: Working or Discussion Paper Palavras-chave: Economic experiment; Effect of information; Product with new properties; Consumer behavior; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods; D12; Q13.
Ano: 2009 URL: http://purl.umn.edu/51364
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