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	Provedor de dados 31 (1) Autor Akridge, Jay T. (1) Alexander, Corinne E. (1) Fulton, Joan R. (1) Xu, Pei (1) Palavra-chave Agribusiness (1) Agribusiness firms’ information sharing decisions (1) Effectiveness of facilitated B2B WOM (1) Facilitated B2B WOM (1) Indirect impact of facilitated B2B WOM (1) Industrial Organization (1) Marketing (1) Q10 (1) Q13 (1) Teaching/Communication/Extension/Profession (1) Mais... Tipo do documento Journal Article (1) Ano 2009 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior 31 Xu, Pei; Fulton, Joan R.; Alexander, Corinne E.; Akridge, Jay T.. This study examines the impact of facilitated business-to-business (B2B) word-of-mouth (WOM) on participants' information transmission decisions. We also examine characteristics of WOM participants and determine the types of participants who spread information. Understanding WOM participants' information sharing decisions is extremely important to agribusinesses using WOM in their marketing mix. For an expendable crop input, the most important factor in determining whether producers share WOM initiative information with peers is how often they are asked for advice by their peers. In contrast, for an expendable companion animal product the most important factor in determining whether veterinarians share WOM initiative information with peers is whether they... Tipo: Journal Article Palavras-chave: Facilitated B2B WOM; Effectiveness of facilitated B2B WOM; Indirect impact of facilitated B2B WOM; Agribusiness firms’ information sharing decisions; Agribusiness; Industrial Organization; Marketing; Teaching/Communication/Extension/Profession; Q10; Q13. Ano: 2009 URL: http://purl.umn.edu/53751 Registros recuperados: 1 Primeira ... 1 ... Última

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