Top Agro (TA - not its real name) is a small crop protection start-up operating in the European Union. In a relatively short period of time TA has been able to secure a reasonable profit margin and build a solid niche in the Italian crop protection market. The driving force in their success is the professional expertise of the two owners, their knowledge of the domestic market, and the highly flexible business model they’ve developed. Chemicals are sourced either in the Far East via a Hong Kong based commercial partner or purchased directly from other European domestic suppliers. TA is responsible for the formulation and packaging of the finished product, which is then distributed in the domestic Italian market. Although TA is now profitable, further sales... |