Cultural ecosystem services are the nonmaterial ways in which humans derive benefits from ecosystems. They are distinct from other types of ecosystem services in that they are not only intangible, but they require an entirely different set of research tools to identify, characterize, and value them. We offer a novel way to assess how individuals perceive and use their local ecosystem, thereby advancing the state-of-the-art of cultural ecosystem service assessment. We identify distinct environmental "tastes" that represent general dispositions, preferences, or orientations regarding particular characteristics of the environment. We then use these environmental tastes to explain environmental behaviors (e.g., engagement in outdoor activities and resource... |