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	Provedor de dados AgEcon (2) Autor Chryssochoidis, George M. (1) Dissanayake, Ravindra (1) Krystallis, Athanasios (1) Weerasiri, Sudath (1) Palavra-chave Consumer/Household Economics (2) Ethnocentrism (2) CET- SCALE (1) Confirmatory factor analysis (1) Country of origin (1) D12 (1) Food- related COO effect (1) L96 (1) Local brands (1) Telecommunication. (1) Mais... Tipo do documento Conference Paper or Presentation (1) Journal Article (1) Ano 2010 (1) 2006 (1) País United States (2) Idioma Inglês (2)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 2 Primeira ... 1 ... Última Effect of promoting country of origin as an ethnocentric appeal in developing local brands: special reference to telecommunication industry of Sri Lanka AgEcon Weerasiri, Sudath; Dissanayake, Ravindra. Sri Lanka is emerging as service sector driven economy with the GDP penetration of 50%-60% from service sector. After imposing the open economy policy in 1977, local brands had to gear ahead with intensive competition came from international brands. Telecommunication industry of Sri Lanka has been dominated by international brands, but local brands are strategically promoting the concept of country of origin (CO) or being local as a motive for citizens to deliberately purchase locally originated brands. In this context researchers viewed this branding practice, and selected 200 respondents from four geographical areas under the stratified probability sampling method to investigate the effect of country of origin in terms of brand performance. Both... Tipo: Journal Article Palavras-chave: Country of origin; Ethnocentrism; Local brands; Telecommunication.; Consumer/Household Economics; D12; L96. Ano: 2010 URL: http://purl.umn.edu/94668 Does the country-of-origin (COO) of food products influence consumer evaluations? An empirical examination of ham and cheese AgEcon Krystallis, Athanasios; Chryssochoidis, George M.. The present study attempts to assess the impact of the COO effect on the evaluation of specific food products by Greek consumers. This issue has been examined exhaustively in the international literature, albeit very few studies concern food products. A particular effort is geared towards measuring consumers' ethnocentric tendency as antecedent to the appearance of the COO effect and examining the level at which the latter is activated (product or attribute- specific). In this respect, consumer attitude (dis)similarities towards product types are analysed with exploratory and confirmatory factor analyses. Data were collected though personal interviews with a sample of 274 respondents, which compared two food products of Greek origin (ham and yellow cheese)... Tipo: Conference Paper or Presentation Palavras-chave: Ethnocentrism; CET- SCALE; Food- related COO effect; Confirmatory factor analysis; Consumer/Household Economics. Ano: 2006 URL: http://purl.umn.edu/10027 Registros recuperados: 2 Primeira ... 1 ... Última

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