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| Bardaji, Isabel; Mili, Samir. |
| As in other European producing countries, the wine industry in Spain faces growing competition from New World producers. International competitiveness of Spanish and European wines has been affected by increasing supply, declining public support, saturated domestic demand and increasingly quality-driven markets. Resolving the derived wine competitiveness crisis would require production rationalisation and adaptation to changing commercial and demand requirements, through new productive processes and strategies for further opening of foreign markets. The purpose of this paper is to explore main current and future trends affecting the global wine market and their consequences from the Spanish perspective. After identifying the world wine market’s main... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine markets; Export prospects; Spain; Agribusiness; Agricultural and Food Policy; International Relations/Trade; Marketing; F14; Q13. |
| Ano: 2009 |
URL: http://purl.umn.edu/51084 |
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| Bardaji, Isabel; Mili, Samir. |
| International competitiveness of Spanish and European wines is faced by growing supply, decreasing domestic demand, declining public support, and rising competition from New World producers. Resolving the wine competitiveness crisis will require restructuring processes in production and innovative strategies in trade, particularly external trade. The purpose of this paper is to explore main current and future developments affecting the global wine market and their implications from a Spanish expert viewpoint. After identifying the world wine market’s main features and conditioning regulatory factors, a prospective analysis of international trade and its expected effects on export strategies of the Spanish wine operators is carried out, using a two-stage... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Wine markets; Export prospects; Export strategies; Spain.; Agricultural and Food Policy. |
| Ano: 2009 |
URL: http://purl.umn.edu/57979 |
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