| International competitiveness of Spanish and European wines is faced by growing supply, decreasing domestic demand, declining public support, and rising competition from New World producers. Resolving the wine competitiveness crisis will require restructuring processes in production and innovative strategies in trade, particularly external trade. The purpose of this paper is to explore main current and future developments affecting the global wine market and their implications from a Spanish expert viewpoint. After identifying the world wine market’s main features and conditioning regulatory factors, a prospective analysis of international trade and its expected effects on export strategies of the Spanish wine operators is carried out, using a two-stage... |
