| Origin- claimed food products mainstream gives diverse features over the world. The food labelling practices based on origin or provenance are frequently developed as a reaction to global trading system: private and NGO's initiatives (Fair Trade), enterprises in UK (Local Foods) and USA (Food Alliance), medals for winners in local exhibitions awards, or public regulation in European Union (PDO, PGI, Organic Farming). These practices claim at reaching consumer expectations. For a consumer who is frequently being uprooted and is stressed by his/her urban environment, the emotional content of where one's food is produced is greater than ever. With a longing for one's home, the consumer becomes an identity seeker. Origin, organic or fair trade food products... |
