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Consumers' perception of food traceability in Europe AgEcon
Giraud, Georges; Halawany, Rafia.
Food traceability has become mandatory since 1st January 2005 in the European Union. Traceability of products and activities in the supply chain has become a new factor of competitiveness in agribusiness and is deemed to be an important criterion of perception of food product quality and safety for consumers. This paper has three objectives: i) to get a deeper understanding of the role of the "ability-to- trace" in consumer decision- making process with respect to food, ii) to measure consumers' acceptability for food traceability, iii) to check the differences of these matters across twelve European countries in order to highlight any specificity. The purpose is based on the analysis of the verbatim recorded within twenty four focus groups discussions...
Tipo: Conference Paper or Presentation Palavras-chave: Food Traceability; Consumer Attitudes; Focus Groups; European Countries; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/10047
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Consumers' Acceptability and Rejection of Food Traceability Systems, a French-German Cross-Comparison AgEcon
Halawany, Rafia; Bauer, Caroline; Giraud, Georges; Schaer, Burkhard.
Food traceability is mandatory since 1st January 2005 in the EU. Traceability of products and activities in the food supply chain is a new factor of competitiveness in agribusiness that connects producers to consumers and is deemed to be an important criterion of perception of food product quality and safety for consumers. Within the food industry, traceability is absolutely essential to provide consumer assurance about the sources and safety of food, to allow identification of the source of infected or substandard product, for disease control and residue monitoring, for support measure verification, and to satisfy the requirements of labelling regulations. Despite growing interest in traceability systems and recognition of the need to act more market...
Tipo: Conference Paper or Presentation Palavras-chave: Food Traceability; Focus Groups; Means-end Chains; Consumer Attitudes; Food Consumption/Nutrition/Food Safety.
Ano: 2007 URL: http://purl.umn.edu/6567
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Creating a Vision for XYZ Research Corporation: A Case Study AgEcon
Jaramillo, Paul E.; House, Lisa; Wysocki, Allen F..
A strategic analysis was developed for XYZ Research Corporation (the true company's name is disguised). The strategic analysis involved a series of visits to the company to conduct focus groups with its employees and management. Five focus groups were carried out at XYZ Research Corporation. This method proved to be effective and valuable when aiming to gather detailed information on the specifics of a firm's operation. Information and insights on the company and its business that would not become evident through any kind of meticulous financial or economic analysis of the company's and industry's numbers - which in fact were unavailable or scarce - was efficiently obtained by personal communication from the employees in the interviews. The focus group...
Tipo: Conference Paper or Presentation Palavras-chave: Focus Groups; Strategic Analysis; Food Safety; Outsourcing; Research Methods/ Statistical Methods; A22; C99; L21; M10.
Ano: 2005 URL: http://purl.umn.edu/19476
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