| This paper examines the globalization of the frozen potato industry, including the expansion of production and processing of potato products in the global market place, and future prospects for the industry. Driven largely by the rising popularity of Western style cuisine, frozen french fries and other frozen potato products have become global commodities generating billions of dollars in revenue worldwide. This study finds that with markets for frozen potato products in the United States and other developed countries hardly expanding, the growth of the frozen potato industry will critically depend on industry’s ability to sustain growth in developing economies. |
