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Measuring Risk Attitude and Relation to Marketing Behavior AgEcon
Franken, Jason R.V.; Pennings, Joost M.E.; Garcia, Philip.
Researchers employ various measures of risk attitudes to investigate their relation to market behavior with mixed results. We find that a higher-order global risk attitude construct, developed using survey scales and experiments based on expected utility theory, is related to several marketing alternatives, but does not exhibit substantially greater explanatory power than underlying measures. With few exceptions, scales yield greater significance of risk attitudes for these choices, but experimental measures reveal other insights, e.g., differential attitudes in gain and loss domains. Given recent concerns with experimental measures in the literature, we suggest studies include scales as a low cost supplemental measure.
Tipo: Presentation Palavras-chave: Risk behavior; Risk attitude; Futures and options; Forward contracts; Marketing contracts; Marketing; Risk and Uncertainty.
Ano: 2012 URL: http://purl.umn.edu/124471
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Hog Producers' Risk Management Attitudes and Desire for Additional Risk Management Education AgEcon
Patrick, George F.; Peiter, Amy J.; Knight, Thomas O.; Coble, Keith H.; Baquet, Alan E..
Hog producers in Indiana and Nebraska were surveyed about sources of risk, effectiveness of risk management strategies, and prior participation in and desire for additional risk management education. Ownership of hogs by the producer, size of the operation, and age did have significant effects on ratings of both sources of risk and effectiveness of risk management strategies. Probit analysis found age, prior attendance, knowledge and prior use of the tool, level of integration, and concern about price and performance risk have significant effects on interest in further education about production contracts, futures and options, packer marketing contracts, and financial management.
Tipo: Journal Article Palavras-chave: Financial management; Futures and options; Packer marketing contracts; Production contracts; Risk attitudes; Risk management; D81; D83; Q12; Q16.
Ano: 2007 URL: http://purl.umn.edu/37110
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What Drives How Much Crop Producers Sell in Spot, Forward, and Futures Markets? AgEcon
Franken, Jason R.V.; Pennings, Joost M.E..
Crop producers have numerous marketing and risk management tools available. Research relating producers’ risk attitudes to their use of these tools has produced mixed results, and most studies focus on individual tools to the neglect of complementarities among them. Hence, little is known about the proportion in which these tools are used, e.g., the percentage of the crop that is forward sold as opposed to hedged. This study identifies some factors, including risk attitude, that impact the proportion of corn producers’ sales through spot markets, futures and options, and forward and production contracts using complementary survey and accounting data.
Tipo: Conference Paper or Presentation Palavras-chave: Risk behavior; Risk attitude; Futures and options; Forward contracts; Production contracts; Marketing; Risk and Uncertainty; Q13.
Ano: 2009 URL: http://purl.umn.edu/49237
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