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| Yue, Chengyan; Marette, Stephan; Beghin, John C.. |
| In the context of the wine industry, we investigate producers' choice between geographical indications and brand advertising to convey information to consumers. Producers also decide whether or not to select an effort level for improving the quality of their products. We show that if this effort level is selected, a producer will prefer to rely on brand advertising for promoting its products and setting up its own reputation. Despite allowing the cost of promotion to be shared, a geographical indication does not sufficiently reward the effort to improve quality. Finally, the selection of both instruments by producers is examined. |
| Tipo: Working or Discussion Paper |
Palavras-chave: Brand advertising; Effort; Geographical indication; GI; Quality; Wine; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/18608 |
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| Finardi, Corrado; Arfini, Filippo; Turrini, Aida. |
| The present study intends to shed light, both from a descriptive and investigative point of view on the dietary evolution taking place in Europe during last 45 years, using secondary data from FAO FBS, which can cover the entire time span considered and allow for several extrapolation and timeseries analysis, differently than single survey data.. After a clustering of selected european national diets, using specific metrics with respect both to internal and external variety (as measured by appropriate indicators), we intended to check the actual distance that average, national diets have in front of the so called Food Pyramid, which consists in a balance of several food items in adequate proportions and in fact glorifies the healthy virtues of the... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Diets; Evolution; Clustering; Food pyramid; Europe; Trade; GI; Agricultural and Food Policy; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Health Economics and Policy; E37; Q18. |
| Ano: 2010 |
URL: http://purl.umn.edu/116443 |
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