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Registros recuperados: 6
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Advertising and Product Confusion: A Case Study of Grapefruit Juice AgEcon
Brown, Mark G.; Lee, Jonq-Ying; Behr, Robert M..
Demand relationships for two closely related products -- grapefruit juice and grapefruit-juice cocktail -- were estimated from grocery-store scanner data to analyze the contention that consumer confusion exists between the two products. Results suggest confusion may exist, with grapefruit-juice advertising not only increasing the demand for grapefruit juice but also for grapefruit-juice cocktail.
Tipo: Report Palavras-chave: Advertising; Demand; Grapefruit juice; Cocktail; Scanner data; Agribusiness; Consumer/Household Economics; Demand and Price Analysis.
Ano: 1990 URL: http://purl.umn.edu/52710
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Estimates of Promotional Impacts on Orange Juice and Grapefruit Juice Demand Based on Time Series and Cross-Sectional Data AgEcon
Brown, Mark G..
The cross-section and time series model used in this study yielded a number of important estimates for OJ and GJ demand. The own- and cross-price elasticities were, in general, similar to those found in past studies. The dummy variable estimates to control for city size, seasonality and other city specific trends appear reasonable, suggesting this modeling approach, and perhaps other variants, is useful for analyzing combined city data over time. The promotional estimates of the study support previous findings that featuring and displays significantly increase demand. Features and displays together have the largest impact. Price discounts have the smaller impacts but their magnitudes are larger than found in previous studies. Finally, although both...
Tipo: Report Palavras-chave: Pooling; Cross-section; Time-series; Orange juice; Grapefruit juice; Agribusiness.
Ano: 2009 URL: http://purl.umn.edu/104333
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A study of the impact of grapefruit-drug interaction on the demand for grapefruit juice AgEcon
Lee, Jonq-Ying; Brown, Mark G..
Tipo: Report Palavras-chave: Grapefruit juice; Drug interaction; Demand; Agribusiness; Demand and Price Analysis.
Ano: 2001 URL: http://purl.umn.edu/52884
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Exchange Rates and The Export Demand for U.S. Grapefruit Juice AgEcon
Guci, Ledia.
As the U.S. domestic demand for fresh grapefruit and grapefruit juice trends downward, the export markets become more and more important for the citrus industry. Prior research suggests that when studying export demand relationships, exchange rates play an important role. The purpose of this research project was to study the relationship between exchange rates and foreign demand for U.S. grapefruit juice. Monthly observations for the period from 1989 to 2007 were used in the analysis. The seemingly unrelated regression was used to estimate the demand equations for grapefruit juice by major importing country/region. The results of this study support prior research findings.
Tipo: Report Palavras-chave: Grapefruit juice; Exchange rates; Demand; Agribusiness; International Relations/Trade.
Ano: 2008 URL: http://purl.umn.edu/36816
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Generic advertising impact on demand for grapefruit juice AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Generic advertising; Grapefruit juice; Agribusiness; Demand and Price Analysis.
Ano: 2001 URL: http://purl.umn.edu/52882
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U.S. orange juice and grapefruit juice demands: ACNielsen sales versus FCPA movement AgEcon
Brown, Mark G..
Tipo: Report Palavras-chave: Orange juice; Grapefruit juice; Nielsen; FCPA; Agribusiness.
Ano: 2000 URL: http://purl.umn.edu/52831
Registros recuperados: 6
Primeira ... 1 ... Última
 

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