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| Wang, Duo-hong; Li, Yu; Zhao, Hong-xia; Zhang, Jiang-quan. |
| Close supply chain of green agricultural products is defined, consisting of the supplier, manufacturer, distributor, retailer and consumer (customer). Cost structure of distributor is analyzed, mainly including the order activity-based cost, the inventory cost and the supply transportation cost of agricultural products in upstream and downstream enterprises. Based on this, conceptual model of the close supply chain of green agricultural products is established. According to the idea of dynamic planning, optimization model of close supply chain of green agricultural products at four stages is also set up. In other words, under the constraint condition of supply chain and the uncertainty of sales volume, optimization of the sum of inventory cost, supply... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Close supply chain; Operation optimization; Green agricultural products; China; Industrial Organization; Marketing. |
| Ano: 2009 |
URL: http://purl.umn.edu/56289 |
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| Zhang, Xiao-feng; Jin, Qi-wen; Du, Yang; Zhou, Xiao-yan; Han, Cai-xin; Li, Meng-meng. |
| The paper introduces the lemon effect of green agricultural products, analyzes the formation reasons of the lemon effect of green agricultural products and summarizes problems brought by the effect, such as malicious deception and high priced. The paper proposes countermeasures to avoid the lemon effect of green agricultural products from a perspective of marketing. The first is to strengthen the quality supervision of green agricultural products, upgrade the quality of products, and build up branded products. The government should foster the main body of the products and guide the main body to realize the importance of brand construction and management. The second is to construct a sales channel system of green agricultural products, making use of the... |
| Tipo: Journal Article |
Palavras-chave: Green agricultural products; Lemon effect; Marketing; Avoid; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/96065 |
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