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Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space AgEcon
Shi, Lijia; House, Lisa; Gao, Zhifeng.
A stated preference experiment is conducted to elicit consumer WTPs for various blueberry attributes. The mixed logit model is employed to account for consumer heterogeneity. The model is set up in the WTP space where the distributions of WTPs are directly specified. Considering the high diversity of consumer perception and the remarkable benefits from differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP estimates. The results show that “local produced” attribute is preferred over simply “produced in the U.S.” by most respondents. By contrast, less than 50% of the respondents are willing to pay premium for organic blueberries. In addition, hardly any relationship between demographics...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to Pay; Blueberry Attributes; Mixed Logit; Preference Space; WTP Space; Hierarchical Bayesian; Differential Marketing; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103524
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New Age, New Learners, New Skills: What Skills Do Graduates Need to Succeed in the New Economy? AgEcon
Noel, Jay E.; Qenani, Eivis.
The goal of this study was to improve the current understanding of labor market demands for various skills and attributes of college graduates. Changes such as globalization, technological advancements and the emergence of the knowledge economy have caused educational institutions to focus their attention in revising and redesigning their curriculum. The timely identification and the effective response to these changes requires that higher education revisits the issue of the set of skills essential to the economy and the labor market, and the best ways to transfer them to college graduates. A choice-based conjoint experiment was used to identify labor market preferences for college graduate attributes. A web survey with employers in the food and fiber...
Tipo: Presentation Palavras-chave: Graduate Attributes; Creativity; Hierarchical Bayesian; Conjoint Analysis; Agribusiness; Institutional and Behavioral Economics; Labor and Human Capital; Teaching/Communication/Extension/Profession.
Ano: 2012 URL: http://purl.umn.edu/123948
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