The paper extends the household hedonic model, as a non-market valuation tool, by estimating a supply function for variety attributes of a subsistence crop in a developing country. The model is applied to bananas in Uganda, making use of disaggregated data on variety-specific farm-gate banana bunch prices and attributes. The hedonic analysis is applied at the farm-gate, the first link in the market chain, while accounting for the semi-subsistence nature of banana producing households. Within the framework of the agricultural household, where consumption and production decisions are non-separable, prices reflect the implicit marginal valuation of both consumption and production attributes jointly. The paper is motivated by the need to quantify the value of... |