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Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter AgEcon
Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, Ellen W..
The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known about what motivates consumers’ preference for origin-labeled food products (Lusk et al 2006). Using Individual-Level Parameters following a mixed logit model, we found that U.S. consumers were willing to pay significantly less for imported steak from Australia and Canada compare to U.S. steak. Further, we found that the negative willingness to pay is associated strongly with consumers’ perception of food safety on the exporting country.
Tipo: Presentation Palavras-chave: Beef; Country of origin; Mixed logit; Individual-level parameters; Stated choice experiment; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Q13; Q18.
Ano: 2012 URL: http://purl.umn.edu/119755
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Exploring Heterogeneity in Consumers’ Meat Store Choices in an Emerging Market AgEcon
Hu, Wuyang.
Chinese consumers’ choices among meat stores are examined through a model that can capture consumer heterogeneities both in their opinion of various store attributes and in how much weight they attach to each attribute. This approach not only informs store managers as to what attributes should receive focus for improving their store images, but also provides insight about which specific attribute could be improved to achieve the most effective result. Based on the individual-level parameters obtained through an empirical Bayes analysis, managers or competitors are able to strategically target their store promotions to specific individual consumers based on their demographic characteristics.
Tipo: Journal Article Palavras-chave: Heterogeneity; Individual-level parameters; Logit models; Meat store; Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies.
Ano: 2006 URL: http://purl.umn.edu/62275
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