| This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows, first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service... |
