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| Bogue, Joe; Sorenson, Douglas. |
| New product development (NPD) is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and customers. The high reported failure rates for innovative functional beverages suggest an inability to manage customer knowledge effectively, as well as a lack of knowledge management between functional disciplines involved in the NPD process. This research explored the concept of managing customer knowledge at the early stages of the NPD process, through the use of advanced concept optimisation methods, and applied it to the development of a range of functional beverages. A conjoint - based survey was administered to four hundred customers in Ireland. This research identified two hypothetical... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Knowledge Management; New Product Development; Functional Beverages; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10078 |
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| Bogue, Joe; Troy, Amy-jane. |
| New product development (NPD) has a significant role to play in the rapidly evolving food supply chain where firms wish to utilise innovative novel ingredients to meet consumers’ increased needs for healthier foods. It is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and consumers. Beta-glucan, a novel soluble fibre, is of major interest to global food firms for its ability to increase the functionality of food and beverage products through increasing the soluble fibre content. The determination of intrinsic and extrinsic product attributes that maximise consumer acceptance of beta-glucan enriched products is largely dependant on a market-oriented NPD process. This study utilised a... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Knowledge Management; Market orientation; Conjoint Analysis; Beta-glucan.; Food Consumption/Nutrition/Food Safety. |
| Ano: 2009 |
URL: http://purl.umn.edu/57984 |
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