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| Seric, Neven; Vinko, Maljic; Perisic, Mate. |
| A successful treating of a single, national, market through new challenges of marketing management is notably different than treating of the global market. The paper provides the case study of Gideon Multimedia, IT firm from Croatia. The company’s main product is mobiExplore, touristic guide platform for mobile phones. The application could be adapted to different marketplaces - global and national, for different countries. Because of different dynamic of the growth of national mobile markets even the global marketing strategy for the mobiExplore applications needs to be adapted to each national case. Establishing of the national strategy needs to be adapted through market research of the local market. The paper argues that customized for UK market... |
| Tipo: Journal Article |
Palavras-chave: Marketing; Strategies; Product; Tourism; MobiExplore.; Marketing; L86; M30. |
| Ano: 2010 |
URL: http://purl.umn.edu/94658 |
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| Grassi, Iacopo. |
| Internet, mp3 files, peer-to-peer software and digital technologies for copying have radically modified the music sector. In this paper I present a theoretical model, that investigates the consequences of the appearance of a pirate low quality good (typically a mp3 file) in the music market. In this paper I propose a model of sampling, consider the possibility that the firm modifies its business entering into the low quality segment and investigate the supposed conflict between the recording company, whose profit depends on the CD sold, and the artist, whose profits depend in part on the live performance, the demand of which can increase for the positive externality due to the illegal download of music. |
| Tipo: Working or Discussion Paper |
Palavras-chave: File-sharing; Copyright; Sample Effect; Mp3; Concert; Marketing; L86; 084. |
| Ano: 2007 |
URL: http://purl.umn.edu/8222 |
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