| Over the last several years, there has been an increase of several chronic diseases that are linked to dietary and lifestyle factors. Obesity, especially, is rising at an alarming rate in several countries. Due in part to increasing diet related health problems caused, among others, by obesity, nutritional labelling has been regarded as an important topic mainly because it can provide consumers with nutritional information that can be used to make informed and healthier food choices. A number of studies have focused on the empirical perspective of nutritional food label use. None of these studies, however, have focused on developing a theoretical economic model that would adequately describe nutritional food label use based on a utility theoretic... |
