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	Provedor de dados AgEcon (1) Autor Capps, Oral, Jr. (1) Dang, Trang (1) Williams, Gary W. (1) Palavra-chave Demand and Price Analysis (1) Lamb (1) Lamb Demand (1) Lamb Promotion (1) Marketing (1) Tipo do documento Report (1) Ano 2010 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Effects of Lamb Promotion on Lamb Demand and Imports AgEcon Capps, Oral, Jr.; Williams, Gary W.; Dang, Trang. Three key questions regarding lamb promotion are addressed: (1) Have industry efforts to promote lamb shifted out the total demand for lamb? (2) Have any returns to producers achieved been greater than the cost of the promotion? (3) What has been the effect of lamb promotion on the lamb import share? The first question is addressed through an econometric analysis of the U.S. retail demand for lamb which takes into account the effects of lamb advertising and promotion expenditures. The results then are used to calculate a benefit-cost ratio for lamb promotion in answer to the second question. An econometric analysis of the import share of U.S. lamb consumption provides the basis for addressing the third question. Lamb promotion is found to have increased... Tipo: Report Palavras-chave: Lamb; Lamb Promotion; Lamb Demand; Demand and Price Analysis; Marketing. Ano: 2010 URL: http://purl.umn.edu/90492 Registros recuperados: 1 Primeira ... 1 ... Última

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