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| Fauquet-Alekhine, Philippe; Fauquet-Alekhine-Pavlovskaia, Elena. |
| Many researches have been done concerning the study of parameters which make people choose or not such product on the market. Concerning food industry, scientists have been involved in the analysis of technical parameters (nutrition, health characteristics) and their perception by the consumer, and in the analysis of psycho-sociological parameters linked with the perception of the product, or emotion associated with food or its environment. Other parameters investigated are suspicion of novelties, adherence to technology or to natural food, enjoyment, necessity. But what about the effect of words from the socio-psycholinguistic standpoint? It seems to be poorly investigated. Some claims: “It doesn’t matter how important the brand name is to the company,... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Agronomy; Product; Market; Marketing; Food industry perception; Psycholinguistic linguistic communication; Language; Foreign migration; Brands; Homonym; Paronym; Neograph; Consumer/Household Economics. |
| Ano: 2011 |
URL: http://purl.umn.edu/114361 |
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| Lohman, Greta; Keske, Catherine M.; Loomis, John B.. |
| Dichotomous choice willingness to pay questions are often used to determine the value visitors place on nature-based recreation. Ambiguity in wording can result in the use of information that does not necessarily reflect visitors’ true WTP. For example, depending on the specificity of the verbiage used, respondents may answer questions on a group basis, rather than an individual basis. To address this issue, experimental surveys were distributed with questions that specifically asked WTP on a per person basis, as compared to control surveys in which the WTP question was more generally worded. Analyses show WTP responses for either survey type are statistically different, with non-overlapping confidence intervals. Furthermore, approaches were conducted... |
| Tipo: Thesis or Dissertation |
Palavras-chave: Dichotomous choice; Willingness to pay; Verbiage; Language; Wording; Group; Individual; Community/Rural/Urban Development; Demand and Price Analysis; Environmental Economics and Policy; Land Economics/Use; Public Economics; Research Methods/ Statistical Methods. |
| Ano: 2010 |
URL: http://purl.umn.edu/60679 |
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