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Consumers WTP for Wine with Certified Origin: Latent Classes Based on Attitudinal Responses AgEcon
Scarpa, Riccardo; Thiene, Mara; Galletto, Luigi.
This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. We find evidence of 4 different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and sample the population in the area of production. For each preference-class we estimate a class-specific WTP equation for this wine, so as to estimate the class responsiveness of...
Tipo: Conference Paper or Presentation Palavras-chave: Latent Class Attitudinal model; Consumer preferences; Organic products; WTP; Unobserved heterogeneity; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2006 URL: http://purl.umn.edu/6689
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Consumers WTP for wine with certified origin: Latent classes based on attitudinal responses AgEcon
Scarpa, Riccardo; Thiene, Mara; Galletto, Luigi.
This paper investigates preference heterogeneity of wine consumers by using latent class models based on attitudinal questions. Such responses turn out to be an important source of additional information when the goal is to identify different groups of people with a similar wine preference structure. We assume that preferences are latent and the responses to attitudinal questions are the visible effect of this latent heterogeneity. We find evidence of 4 different classes of respondents with similar response patterns. We focus on preferences for a well-known wine, the Prosecco, and sample the population in the area of production. For each preference-class we estimate a class-specific WTP equation for this wine, so as to estimate the class responsiveness of...
Tipo: Conference Paper or Presentation Palavras-chave: Latent Class Attitudinal model; Consumer preferences; Organic products; WTP; Unobserved heterogeneity; Demand and Price Analysis.
Ano: 2006 URL: http://purl.umn.edu/10046
Registros recuperados: 2
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