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DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCTS AgEcon
Loureiro, Maria L.; Hine, Susan E..
Demand for value-added products is highly segmented among different types of consumers. In this article, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify sociodemographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado grown" carries a higher willingness to pay than organic and GMO-free attributes.
Tipo: Journal Article Palavras-chave: Colorado grown; GMO-free; Local product; Niche market; Organics; Payment card; Willingness to pay; Consumer/Household Economics; D12; Q13.
Ano: 2002 URL: http://purl.umn.edu/15073
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A „Vidéki Aktív Tanulás” (Rural Action Learning, RAL) módszere AgEcon
Cser, Janos; Kalmarne Hollosi, Erika; Schockemoehle, Johanna.
A képzés, az oktatás a vidékfejlesztés fontos eszköze. A képzettségi szint emelkedésével a vidéken élők azon képessége is fejlődik, hogy jobban felismerjék a környezetükben rejlő gazdasági-társadalmi lehetőségeket. A regionális potenciál – melynek egyik eleme a vidék identitástudata – minél szélesebb körben történő megismertetése és kiaknázása alapozhatja meg a vidéki térségek fenntartható fejlődését. A tanulmány az aktív tanulás (Rural Action Learning, RAL) módszertani megközelítésének ismertetését követően bemutatja a Nyugat-dunántúli Régióban végzett, a regionális értékek és adottságok, helyi termékek ismeretét vizsgáló felmérés eredményeit. Elmondható, hogy a megkérdezettek jelentős hányada nem ismeri, hogy milyen növényeket termelnek, illetve milyen...
Tipo: Journal Article Palavras-chave: Aktív tanulás; Regionális tanulás; Regionális potenciál; Vidék identitástudata; Helyi termék; Action learning; Regional learning; Regional potential; Rural identity; Local product; Agricultural and Food Policy; Community/Rural/Urban Development; Teaching/Communication/Extension/Profession.
Ano: 2008 URL: http://purl.umn.edu/58899
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DISCOVERING NICHE MARKETS: A COMPARISON OF CONSUMER WILLINGNESS TO PAY FOR A LOCAL (COLORADO GROWN), ORGANIC, AND GMO-FREE PRODUCT AgEcon
Loureiro, Maria L.; Hine, Susan E..
Demand for value-added products is highly segmented among different types of consumers. In this paper, we assess consumer preferences for local, organic, and GMO-free potatoes in order to discover their potential niche markets. We identify socio-demographic characteristics that affect consumer preferences and compare the effects of different attributes on consumers' willingness to pay. Results suggest that the attribute "Colorado-Grown" carries a higher premium than organic and GMO-free attributes.
Tipo: Conference Paper or Presentation Palavras-chave: GMO-free; Local product; Organics; Payment card; Willingness to pay; Consumer/Household Economics.
Ano: 2001 URL: http://purl.umn.edu/20630
Registros recuperados: 3
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