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| Registros recuperados: 60 | |
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| Sas, Annamaria; Kozma, Agota. |
| This paper focuses on the possibilities of ethnic marketing and its ethic connections. The differences found in our face-to-face interviews and analysing questionnaire data will provide opportunities for Hungarian small enterprises. Targeting ethnic groups for marketing purposes results in ethical difficulties. In Hungary, ethnic marketing is yet an inexperienced concept. Based on these ideas the authors examine the ins and outs of using ethnic marketing in case of Germans in Hungary. Consumers with German ethnic attitude really want German products and brands. At the same time, enterprises have to emphasise the products’ “Germanness” and character in a better/stronger way because this can help for better consumer decision making. |
| Tipo: Journal Article |
Palavras-chave: Ethnic marketing; Ethics; Identity; Segmentation.; Marketing; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/94591 |
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| Banterle, Alessandro; Carraresi, Laura; Cavaliere, Alessia. |
| Small and medium-sized enterprises (SMEs) are fighting for survival due to globalization, growing competition with big retailers, and strategies adopted by large industrial companies. Difficulties in pricing are also revealed in the literature. Therefore, appropriate activity is needed to be more a price maker than a taker, and to reach a better market power. On the other hand, market opportunities for SMEs are related to demand evolution toward food quality and traditional food products. To profit by such opportunities, SMEs need to focus on consumer requirements, by differentiating their products. In this way, firms could apply a premium price that justifies the peculiar value of the product, and that the consumer should be willing to pay. Nonetheless,... |
| Tipo: Presentation |
Palavras-chave: Traditional food products; Price setting; Marketing capability; Ordinal regression model; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods; L25; L66; M31; Q13. |
| Ano: 2011 |
URL: http://purl.umn.edu/122000 |
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| Verbeke, Wim; Brunso, Karen. |
| This study provides empirical evidence about European consumer awareness, perceptions and behavior towards farmed and wild fish. The evidence is based on three empirical studies: a consumer survey in Belgium in March 2003, focus group discussions with consumers in Belgium and Spain in May 2004, and a pan-European consumer survey with a sample of 4,786 fish consumers in Belgium, the Netherlands, Denmark, Span and Poland in November-December 2004. Consumer awareness about the farmed or wild origin of fish is rather poor, particular among lighter fish user groups. Perceptions are quite diverse across Europe. Furthermore, perceptions often contrast with current scientific evidence, in particular with respect to behalf and nutritional value where consumers... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Attitude; Aquaculture; Consumer; Fish; SEAFOODplus; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; D12; M31; Q13; Q22. |
| Ano: 2005 |
URL: http://purl.umn.edu/56075 |
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| Grunert, Klaus G.. |
| This paper analyses the changing competence requirements which members of the food chain face in their pursuit of competitive advantage. Two groups of trends serve as point of departure: more dynamic and heterogeneous consumer demands, which can be analysed in terms of consumer demands for sensory, health, process and convenience qualities, and changing roles for retailers in the food chain. Based on these trends, it is argued that competencies which can increase producers level of market orientation get increased weight in the attainment of competitive advantage, and three types of competencies are singled out as especially important: consumer understanding, relationship management, and new product development. The development of market-related... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Retailing; Competence; New trends; Food chain; M31; Q13; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety. |
| Ano: 2006 |
URL: http://purl.umn.edu/8007 |
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| Mayen, Carlos D.; Marshall, Maria I.; Lusk, Jayson L.. |
| Fruit is an important component of the food industry in the United States, and “fresh-cut” products are an increasing portion of that consumption. We found that packaging and juice content played a significant role in the choices Indiana consumers made when purchasing fresh-cut melon products. Brand was not as important as the other fresh-cut melon attributes. Indiana consumers had a clear dislike for cup-shaped transparent packages compared with tamper-proof, bowl, and squared packages. However, they were willing to pay a premium for packages that have no fruit juices on the bottom. |
| Tipo: Journal Article |
Palavras-chave: Conjoint; Consumer preferences; Demand; Fruit; Q13; D12; M31; P46. |
| Ano: 2007 |
URL: http://purl.umn.edu/43479 |
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| Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie. |
| We consider a model of vertical competition where downstream firms (retailers) purchase an upstream input from a monopolist and are able to differentiate from each other in terms of quality. Our primary focus is to study the effects of introducing a large retailer, such as a Wal-Mart Supercenter, that is able to lower wholesale prices (i.e. buyer market power). We obtain two main results. First, the store with no buyer market power responds to the presence of the large retailer by increasing its quality, a finding that is consistent with recent efforts by traditional retailers to enhance shoppers’ buying experience (i.e. quality). Second, the presence of a large retailer causes consumer welfare to increase. There are, however, two reasons for the increase... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Buyer market power; Vertical differentiation; Wal-Mart; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Crop Production/Industries; Farm Management; Financial Economics; Food Security and Poverty; Industrial Organization; Marketing; D43; L13; L81; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/57165 |
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| Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes; Gil, Jose Maria; Gracia, Azucena; Rivera, Luis M.. |
| Resumen El objetivo del trabajo se centra en analizar el efecto de la presencia de etiqueta en un producto con el fin de minimizar el riesgo percibido o la incertidumbre asociada al producto. El análisis ha sido realizado tomando como ejemplo la carne fresca de ternera, producto que ha presentado en Europa, en general, y en España, en particular, importantes problemas de salubridad o seguridad alimentaria que han generado una importante pérdida de confianza por parte de los consumidores e, indirectamente, una disminución de su consumo, lo que ha supuesto, a su vez, serias implicaciones sobre la oferta. Teniendo en cuenta el objetivo planteado, se especifica un modelo para analizar la disposición del consumidor a aumentar el consumo de carne de ternera si... |
| Tipo: Journal Article |
Palavras-chave: Consumer behaviour; Decision models; Label; Beef; Food safety; Consumer/Household Economics; M31; R11; Q13. |
| Ano: 2003 |
URL: http://purl.umn.edu/28748 |
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| Registros recuperados: 60 | |
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