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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas AgEcon
Jung, Sangnyeol; Lyford, Conrad P..
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
Tipo: Conference Paper or Presentation Palavras-chave: Cotton economics; Market segmentation; Needs assessment; West Texas cotton; Marketing; Q130; M310.
Ano: 2007 URL: http://purl.umn.edu/34989
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Thinking Outside the Box: An Absorptive Capacity Approach to the Product Development Process AgEcon
Ng, Desmond W..
The IFAMR is the Official Journal of the International Food and Agribusiness Management Association: www.ifama.org
Tipo: Journal Article Palavras-chave: Organizational learning; Absorptive capacity; Alliances; And product innovation.; Agribusiness; Institutional and Behavioral Economics; Productivity Analysis; M11; M310; M312.
Ano: 2011 URL: http://purl.umn.edu/114704
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Impacts of Retailers’ Pricing Strategies for Produce Commodities on Farmer Welfare AgEcon
Li, Chenguang; Sexton, Richard J..
The typical model of retail pricing for produce products assumes retailers set price equal to the farm price plus a certain markup. However, observations from scanner data indicate a large degree of price dispersion in the grocery retailing market. In addition to markup pricing behavior, we document three alternative leading pricing patterns: fixed (constant) pricing, periodic sale, and high-low pricing. Retail price variations under these alternative pricing regimes in general have little correlation with the farm price. How do retailers’ alternative pricing behaviors affect farmers’ welfare? Using markup pricing as the baseline case, we parameterize the model to reflect a prototypical fresh produce market and carry out a series of simulations under...
Tipo: Conference Paper or Presentation Palavras-chave: Retail price; Produce commodity; Farmer welfare; Expected utility; Harvest cost; Risk averse; Mean-variance utility; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Industrial Organization; Marketing; Risk and Uncertainty; Q110; Q130; L100; M310.
Ano: 2009 URL: http://purl.umn.edu/51720
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