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| Registros recuperados: 10 | |
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| Bertrand, Marianne; Karlan, Dean S.; Mullainathan, Sendhil; Shafir, Eldar; Zinman, Jonathan. |
| Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to address this question. Incumbent clients of a lender in South Africa were sent letters offering them large, short-term loans at randomly chosen interest rates. Psychological features on the letter, which did not affect offer terms or economic content, were also independently randomized. Consistent with standard economics, the interest rate significantly affected loan take-up. Inconsistent with standard economics, the psychological features also significantly affected... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Behavioral economics; Psychology; Microfinance; Marketing; Field experiment; Credit markets; Consumer/Household Economics; D01; C93; D12; D21; D81; D91; M37; O12. |
| Ano: 2005 |
URL: http://purl.umn.edu/28441 |
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| Messer, Kent D.; Kaiser, Harry M.; Schulze, William D.. |
| Many commodities have programs assessing producers for generic advertising. Ads such as "Got Milk?" and the "Incredible Edible Egg" are a public good for producers. Most of these programs originally used the Voluntary Contribution Mechanism, but have now become mandatory because of free-riding. This research simulates both the economic and psychological details of the egg industry in experiments that produce strikingly realistic results. Because mandatory programs have recently been declared unconstitutional, we also the test the Provision Point Mechanism and show that observed low levels of free-riding for both mechanisms are the result of status quo bias. |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing; H40; H41; M37. |
| Ano: 2004 |
URL: http://purl.umn.edu/20072 |
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| Hamilton, Stephen F.; Richards, Timothy J.; Stiegert, Kyle W.. |
| The effect of advertising on market performance has been a long-standing debate. Advertising that increases the dispersion of consumers’ valuations for advertised goods raises the market power of firms, while advertising that decreases the dispersion of consumers’ valuations leads to narrower price-cost margins and superior performance in markets for advertised goods. Numerous challenges confound the empirical identification of advertising effects on market performance. This paper proposes a simple method that relies on the revealed preferences of firms participating in generic advertising programs. Generic advertising programs provide a unique window through which to observe advertising effects on market performance, because changes in the dispersion of... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Advertising; Oligopoly; Marketing; L1; M37. |
| Ano: 2009 |
URL: http://purl.umn.edu/49187 |
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| Registros recuperados: 10 | |
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