SABIIA - Sistema Aberto e Integrado de Informação em Agricultura (Sabiia)

As the economic viability of small farms continues to be an issue facing policy makers and economists alike, a market orientation may be a valuable resource producers can develop as they compete in a marketplace dominated by larger firms. Marketing and strategy scholars have long established the importance of a market orientation in determining firm performance. More recently, scholars have studied the effect of these concepts in agriculture. Extending the literature of market orientation in agriculture, this study examines the concept of a positional advantage and its effect on performance using a sample of small farms in Illinois. Using a sample of 347 Illinois beef producers, we empirically measure and test the construct of positional advantage and test...

The Impact of Alternative Market Orientation Strategies on Firm Performance: Customer versus Competitor Orientation

Palavras-chave: Agriculture; Innovation; Market orientation; Positional advantage; Farm Management; Production Economics; L11; L25; L26.

Ano: 2009

URL: http://purl.umn.edu/52810

Research studies have differed over the importance of the relative emphasis of a customer versus competitor orientation in the development of a market orientation (Slater and Narver, 1994; Tajeddini, 2010). In this study, we assess whether the emphasis of one component over another of a market orientation is an important determinant of firm performance within the Illinois beef industry, specifically the cow-calf sector. Using a series of OLS regressions, we examine the importance of a market orientation, relative emphasis, learning, innovativeness, and a cost focus on firm performance. Our results suggest that a market orientation is an important determinant of firm performance while the relative emphasis of customer versus competitor orientation is not...

Designing market-oriented beta-glucan enriched functional foods through conjoint analysis: evidence of differing consumer preferences

Palavras-chave: Agriculture; Innovation; Market orientation; Relative emphasis; Value discipline strategies; Marketing.

Ano: 2010

URL: http://purl.umn.edu/61738

Bogue, Joe; Troy, Amy-jane.

New product development (NPD) has a significant role to play in the rapidly evolving food supply chain where firms wish to utilise innovative novel ingredients to meet consumers’ increased needs for healthier foods. It is a knowledge intensive process where the generation of new ideas and concepts requires detailed knowledge of both products and consumers. Beta-glucan, a novel soluble fibre, is of major interest to global food firms for its ability to increase the functionality of food and beverage products through increasing the soluble fibre content. The determination of intrinsic and extrinsic product attributes that maximise consumer acceptance of beta-glucan enriched products is largely dependant on a market-oriented NPD process. This study utilised a...

Market Orientation, Innovation and Entrepreneurship: An Empirical Examination of the Illinois Beef Industry

Palavras-chave: Knowledge Management; Market orientation; Conjoint Analysis; Beta-glucan.; Food Consumption/Nutrition/Food Safety.

Ano: 2009

URL: http://purl.umn.edu/57984

Commercialization of Smallholders: Is Market Participation Enough?

This paper explores the importance of a producer’s market orientation on their subjective performance within agricultural commodity markets. Using a structural equation model of beef producers, our findings suggest that market oriented firms are highly innovative and achieve superior performance. These findings are consistent with previous research on the market orientation-performance relationship in heterogeneous product markets. The cost focus of a firm was also found to have a significant influence on innovation, but no direct effect on performance. This suggests that beef producers should follow a balanced approach utilizing both an external market and an internal productivity focus to achieve superior returns as opposed to solely focusing on internal...

Tipo: Journal Article

Palavras-chave: Market orientation; Beef production; Innovation; Performance; Marketing; Productivity Analysis; Research and Development/Tech Change/Emerging Technologies; Q10; Q13; Q16.

Ano: 2008

URL: http://purl.umn.edu/53649

Gebremedhin, Berhanu; Jaleta, Moti.

The literature on commercial transformation of smallholders makes little distinction between market orientation (production decision based on market signals) and market participation (sale of output). However, policy implications to enhance commercial transformation of subsistence agriculture drawn from the analysis of the determinants of household market participation alone could be inadequate, if in fact, the determinants of market orientation and market participation are not the same or not consistent with each other. This paper analyzes the determinants of market orientation and market participation in Ethiopia separately and examines if market orientation translates into market participation. Empirical results show that the determinants of market...

Tipo: Journal Article

Palavras-chave: Commercialization; Smallholders; Market orientation; Market participation; Marketing; C21; C24; Q12; Q13.

Ano: 2010

URL: http://purl.umn.edu/96159

Do Market Oriented Firms Demonstrate Clarity on Their Value Discipline? Evidence from Illinois Beef Producers

Market Orientation, Innovativeness, and Performance of Food Companies

A market orientation has been shown to lead to improved firm performance in a variety of industries (Narver and Slater, 1990; Deshpande et al., 1993). In previous research, it has been argued that performance benefits are a result of a greater awareness of the sources of value the product provides to the consumer, without specifically describing how value was created. Treacy and Wiersema (1993) developed the concept of value disciplines, which are three distinctive means of value provision, namely operational excellence, customer intimacy and product leadership. More recently, Narver et al. (1998) argued that market oriented firms have a clear understanding of how they provide value to customers, but this assertion has yet to be empirically tested. A new...

Tipo: Journal Article

Palavras-chave: Innovation; Market orientation; Organizational learning; Value disciplines; Marketing; Research and Development/Tech Change/Emerging Technologies; Teaching/Communication/Extension/Profession; Q10; Q13; Q16.

Ano: 2009

URL: http://purl.umn.edu/53800

Johnson, Aaron J.; Dibrell, Charles Clay; Hansen, Eric.

Food processors have seen escalating levels of competition over the past three decades. An underlying objective of this research is to gain a greater understanding of how food companies thrive in the face of this increased competition. This study incorporates market orientation theory (competitor orientation, customer orientation, and interfunctional coordination) and firm innovativeness to explain differences in firm financial performance. A national survey of food processors was conducted and structural equation modeling was used to test the hypotheses. The results show that the more successful firms are more internally focused (interfunctional coordination and innovativeness) than externally focused (competitor and customer orientation).

Tipo: Journal Article

Palavras-chave: Firm performance; Food industry; Innovativeness; Market orientation; Structural equation modeling; Agribusiness; Marketing.

Ano: 2009

URL: http://purl.umn.edu/90659

Strategic Interaction and Spatial Multiplier Effects in Local Growth Control Policies: The California Housing Market

Waldorf, Brigitte S.; Byun, Pillsung; Florax, Raymond J.G.M..

Since the 1970s, growth controls spread across many metropolitan regions in the United States. Several studies address the effects of local growth controls on housing markets, particularly its price effect, which is induced by rising construction cost, constrained housing supply, improved amenities, and market reorientation of homebuilders. However, only few studies explicitly address inter-jurisdictional spatial spillovers and strategic interaction of policy-makers of different jurisdictions in the design of growth control policies. This study focuses on two housing market outcomes, supply of new housing and market orientation, and utilizes a spatial econometric framework to systematically investigate local and global spatial spillovers giving rise to...