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Registros recuperados: 31
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Consumer Perception of Animal Welfare and Livestock Production in the Araucania Region , Chile Chilean J. Agric. Res.
Schnettler M,Berta; Vidal M,Ricardo; Silva F,Roberto; Vallejos C,Lisette; Sepúlveda B,Néstor.
Given the importance of animal welfare (AW) in developed countries, a survey was carried out among 384 consumers in Temuco, Chile, to establish their knowledge and perceptions about animals handling during production, to detect preferences for meat produced under AW principles, their willingness to pay a higher price for this and to distinguish different consumer segments. Approximately 60% of people surveyed knew about livestock management practices, half of them considered that these practices had a negative effect on the animals, but only 32.1% have changed their meat consumption habits due to this. Seventy percent of the people surveyed had over 50% of knowledge about AW aspects. There is a strong preference and willingness to pay a higher price for...
Tipo: Journal article Palavras-chave: Animal welfare; Market segmentation; Cluster analysis.
Ano: 2008 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-58392008000100008
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Importance of origin in rice purchasing decisions in Talca and Temuco, Chile Ciencia e Investigación Agraria
Schnettler,Berta; Ruiz,Danilo; Sepúlveda,Oriana; Sepúlveda,José; Denegri,Marianela.
Considering the increase in imports of forestry, farming and livestock products to Chile, the existence of different consumer segments was evaluated according to the relative importance of origin in decisions to purchase rice in Talca and Temuco in central-southern Chile. With this purpose, a direct survey was administered to 800 consumers, 400 in Talca (Maule Region) and 400 in Temuco (Araucania Region). Using a conjoint analysis and hierarchical clustering, five market segments were distinguished. The largest group (35.4%) gave great importance to the origin of the rice. The second largest group (25.1%) gave greater relevance to the packaging. For the third and fourth largest groups (15.4 and 12.5%, respectively), the cost of the product was the most...
Tipo: Journal article Palavras-chave: Importation; Market segmentation; Origin; Oryza sativa; Rice.
Ano: 2009 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202009000200008
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Preference for oils with different types of genetic modifcations in Temuco, Araucanía Region, Chile Ciencia e Investigación Agraria
Schnettler,Berta; González,Abel; Avila,Richard; Miranda,Horacio; Sepúlveda,José; Denegri,Marianela.
Considering that attitudes towards biotechnology depend on the type of modifcation used, a study was performed to determine the importance of the type of Genetic Modifcation (GM) in preferences for oil purchased by consumers in Temuco (Araucanía Region, Chile) and the existence of different market segments using a survey of 400 people. A conjoint analysis demonstrated that the type of GM (70.3%) was more important than the price of the oil (29.7%). Four segments were distinguished using an analysis of hierarchical conglomerates, but the type of GM was the most important factor in all segments. Two groups preferred oil without GM and oil with GM that reduces the use of pesticides and rejected oil with GM that increases calcium content; the larger of these...
Tipo: Journal article Palavras-chave: Oil; Transgenic foodstuffs; Market segmentation; Type of genetic modifcation.
Ano: 2010 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202010000100002
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Can owners afford humanitarian donations in agbiotech - The case of genetically engineered eggplant in India Electron. J. Biotechnol.
Kolady,Deepthi; Lesser,William.
Are humanitarian donations in agbiotech economically feasible for the donor? We address this question by conducting an ex ante analysis of genetically engineered (GE) eggplant in India. Our analysis indicates that it is economically viable for a firm to donate the technology for poor farmers’ use by restricting use to open pollinated varieties while selling hybrid verities. By extension, this means of segmenting markets would likely apply in cases where different levels of production technologies are used based on access to market, irrigation, and credit, at least for perishable crops.
Tipo: Journal article Palavras-chave: Bt eggplant; Market segmentation; Public-private partnership.
Ano: 2008 URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0717-34582008000200002
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Stock Prices in a Speculative Market: The Chinese Split-Share Reform AgEcon
Beltratti, Andrea; Caccavaio, Marianna; Bortolotti, Bernardo.
In 2005-2006 China reformed its stock market by eliminating non-tradable shares. The regulator set general guidelines and then assigned responsibility for implementation to each company. We derive relations that should have been followed by the prices of stocks and exploit a company-level data set to compare the actual and the theoretical price reactions. We find evidence for abnormal returns both before the beginning of the reform and during the reform. Cross-sectionally, abnormal returns are associated mainly with turnover and compensation. This shows that in a speculative market, investors do not properly react to unambiguous corporate actions.
Tipo: Working or Discussion Paper Palavras-chave: Speculation; Chinese Stock Market; Market segmentation; Event study; Market Efficiency; Financial Economics; G14; N25.
Ano: 2009 URL: http://purl.umn.edu/50364
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Übermäßige Werbung und Marktsegmentierung durch staatliche Förderung der Regionalvermarktung: Eine theoretische Analyse AgEcon
Herrmann, Roland; Anders, Sven M.; Thompson, Stanley R..
The protection of the regional origin of foods is a major part of the food-quality policy in the EU. It is the objective of this article to analyze economic effects of such policy instruments. Two different types of policy are distinguished which are both designed to promote regional products. First, generic promotion of a homogeneous commodity at the national and/or regional level in the spirit of NERLOVE and WAUGH is investigated. This instrument aims at shifting the demand for the advertised commodity outward. We derive theoretically that excessive advertising does exist if several promotion activities at different regional levels exist at one time. It would be more cost-effective due to product substitutability to move from separate strategies at the...
Tipo: Journal Article Palavras-chave: Country-of-origin labelling; Regional-origin labelling; Excessive advertising; Generic promotion; Market segmentation; Marketing.
Ano: 2005 URL: http://purl.umn.edu/97214
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What Are the Economic Welfare Effects of Local Food Marketing? Exploring Impacts with the Case of Colorado Apples AgEcon
Hu, Wenjing; Onozaka, Yuko; Thilmany, Dawn D..
This paper explores the welfare changes as a result of changes in prices and quantities of Colorado labeled apples relative to domestically produced apples, using equilibrium displacement model with two-regions: Colorado State and the rest of the United States. The results showed that in the short run producers would lose $300, while in the long run producers would increase supply to capture $263,000 in increased surplus.
Tipo: Conference Paper or Presentation Palavras-chave: Local food marketing; Marketing channel; Market segmentation; Equilibrium displacement model; Agribusiness; Agricultural and Food Policy; Community/Rural/Urban Development; Consumer/Household Economics; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Food Security and Poverty; Industrial Organization; Institutional and Behavioral Economics; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103500
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Italian Consumer Attitudes Toward Products for Well-being: The Functional Foods Market AgEcon
Annunziata, Azzurra; Vecchio, Riccardo.
www.ifama.org
Tipo: Journal Article Palavras-chave: Functional foods; Italian consumers; Market segmentation; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics.
Ano: 2010 URL: http://purl.umn.edu/93349
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Research on the Marketing of Rural Tourism on the Basis of Market Segmentation AgEcon
Xiao, Xiao.
With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation, rural tourism in China is facing many problems. the rural tourists will be classified based on the market segmentation in this article, and then put forward four aspects from me use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy. The aim is to offer advices and suggestions to the sustainable development of the rural tourism.
Tipo: Article Palavras-chave: Rural tourism; Market segmentation; The region characteristics; Network marketing; China; Agribusiness.
Ano: 2011 URL: http://purl.umn.edu/121271
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Consulting the stakeholders on pro-poor market segmentation of maize seed in Africa AgEcon
De Groote, Hugo; Andam, Kwaw S.; Hall, Mike; Munyua, Bernard Gathigi; Ngigi, Obadiah; Spielman, David J..
Paper accepted for presentation at the 27th Conference of the International Association of Agricultural Economists (IAAE), Beijing China, August 16-22, 2009, (Ref 690)
Tipo: Conference Paper or Presentation Palavras-chave: Maize; Market segmentation; Seed; Agricultural and Food Policy; Crop Production/Industries; International Development.
Ano: 2009 URL: http://purl.umn.edu/51753
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Market Segmentation Practices of Retail Crop Input Firms AgEcon
Reimer, Aaron; Downey, W. Scott; Akridge, Jay T..
The farmers targeted by crop input retailers may be divided into distinct groups or segments, but retail crop input firms vary in their ability to implement strategies to serve individual segments. In this study, segmentation practices among cooperatives and independently owned crop input retailers were explored. Addressing gaps between Best’s seven-step market segmentation framework and retailer practices will help practitioners serve evolving farmer-customers.
Tipo: Journal Article Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Marketing; Q10; Q13.
Ano: 2009 URL: http://purl.umn.edu/53746
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Towards to the future success in the European markets: Highly innovative food products from Slovakia AgEcon
Horska, Elena; Bielik, Peter.
Internationalisation and international linkages between producers, marketing partners and customers in various geographical areas has become an everyday reality for contemporary firms. The core area of this paper includes the process of internationalization of the small and medium enterprises and the role of the trends at the food market, particularly those which may be a potential stimulator for the internationalisation process and the most efficient way to segment markets. The study represents a qualitative process- based research. The strategy of the study is descriptive and explorative. Interviews, questionnaires, panel discussions and analysis of documents form the basis for the research material. The main emphasis is on 7 small and medium enterprises...
Tipo: Conference Paper or Presentation Palavras-chave: Innovative product; Market segmentation; Internationalisation; Healthy food products; Agribusiness; International Relations/Trade.
Ano: 2006 URL: http://purl.umn.edu/10054
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Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics AgEcon
Gao, Zhifeng; House, Lisa; Gmitter, Fred G., Jr.; Valim, M. Filomena; Plotto, Anne; Baldwin, Elizabeth A..
www.ifama.org
Tipo: Journal Article Palavras-chave: Fresh citrus; Consumer preference; Attitude; Cluster analysis; Market segmentation; Consumer/Household Economics; Crop Production/Industries; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Q13.
Ano: 2011 URL: http://purl.umn.edu/100769
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Demand for Organic Milk Products in Portugal AgEcon
Rosa, Rui; Briz, Julian; Mili, Samir.
Milk consumption patterns are changing in Portugal. Factors like convenience, quality and safety increasingly constitute the basis for the Portuguese consumer purchasing decision. Demand for organic milk products (OMP) is emerging while most of these products are supplied by foreign companies. This study explores the demand for OMP in Portugal using both direct market observation and multivariate methods, in particular factor and cluster analysis. It appears that there are specific emerging segments preferring OMP, as they are increasingly concerned by health attributes and environmental protection.
Tipo: Conference Paper or Presentation Palavras-chave: Organic milk consumption; Market segmentation; Portugal; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety.
Ano: 2008 URL: http://purl.umn.edu/44330
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Positioning Cotton in the Market for Quality: An Application of Market Segmentation for West Texas AgEcon
Jung, Sangnyeol; Lyford, Conrad P..
This study provides guidance for cotton marketing efforts by determining major market segments with quality thresholds for West Texas. Given its present quality performance, great potential segments are from higher-end international segments with significant value-added. Moreover, the potential to serve these market segments is growing with improvements in production technology.
Tipo: Conference Paper or Presentation Palavras-chave: Cotton economics; Market segmentation; Needs assessment; West Texas cotton; Marketing; Q130; M310.
Ano: 2007 URL: http://purl.umn.edu/34989
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MARKET SEGMENTATION PRACTICES OF RETAIL CROP INPUT FIRMS AgEcon
Reimer, Aaron; Akridge, Jay T.; Boehlje, Michael; Gray, Allan W..
While market segmentation and the associated idea of target marketing are not new, there are questions about how the strategy of market segmentation and target marketing is being used in retail agribusiness firms. Previous research has demonstrated that distinct groups of farmers/customers exist (Alexander). However, retail crop input firms tend to be of modest size and are geographically bound. Both lack of resources and confinement to a specific geographic market present challenges for successful implementation of a market segmentation/target marketing strategy (Stolp). In this study, market segmentation/target marketing practices were explored in two types of crop input retailers: independently owned and operated firms (9 firms) and agricultural...
Tipo: Working or Discussion Paper Palavras-chave: Market segmentation; Target marketing; Crop inputs; Distribution channel; Retailer; Agribusiness; Marketing.
Ano: 2007 URL: http://purl.umn.edu/6713
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Agricultural Input Market Segments: Who Is Buying What? AgEcon
Alexander, Corinne E.; Wilson, Christine A.; Foley, Daniel H..
For agribusiness managers and salespeople, understanding customers and their preferences and behaviors is crucial to success. This study uses cluster analysis to identify five distinct buyer segments for expendable input purchases for U.S. crop and livestock commercial producers. A multinomial logit model is used to predict segment membership based on demographic, behavioral, and business management factors. Results provide important information for agricultural input suppliers.
Tipo: Journal Article Palavras-chave: Cluster analysis; Input suppliers; Market segmentation; Multinomial logit; Marketing; Research Methods/ Statistical Methods.
Ano: 2005 URL: http://purl.umn.edu/59673
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Food safety risk perceptions as a tool for market segmentation: The USA poultry meat market AgEcon
Onyango, Benjamin M.; Rimal, Arbindra; Miljkovic, Dragan; Hallman, William K..
This study uses data from a 2006 survey on potential AI outbreak in USA to explore application of risk perceptions as a segmentation tool in the poultry meat market. Preliminary results from principal component analysis (PCA) suggest that the poultry meat specific safety level will drive people consumption choices in AI outbreak. Based on the perceived safety level, poultry meat product market was categorized into: (1) the home cooked and familiar brands; (2) the technological/novel; and (3) organic/fast food poultry products. The results further show differential public trust AI advice across institutions.
Tipo: Conference Paper or Presentation Palavras-chave: Avian Influenza; Market segmentation; Poultry industry; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety.
Ano: 2009 URL: http://purl.umn.edu/46743
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Factors Influencing The Demand For Chickpea In India: Implications For Marketing And Promotion In The Indian Chickpea Market AgEcon
Agbola, Frank W.; Bent, Martin J.M.; Kelley, Timothy G.; Rao, P. Parthasarathy.
The Indian Sub-Continent (ISC) is the largest pulse producing and consuming region in the world. Australian scientists, producers, processors and exporters require detailed information about these markets. One study of these markets aims to describe the Indian chickpea market and to quantify the value of quality traits in the market using statistical analysis. This paper describes the Indian chickpea market and reports the results of about forty interviews with wholesalers, retailers, processors, brokers and commission agents which were conducted in eight key Indian markets in May and August 1999. A subsequent paper will present the results of an econometric analysis, which attaches values to the product traits of samples taken at the time of the...
Tipo: Presentation Palavras-chave: India; Chickpea; Market segmentation; Market survey; Consumer/Household Economics; Demand and Price Analysis; Marketing.
Ano: 2000 URL: http://purl.umn.edu/123593
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WELFARE EFFECTS OF ECO-LABEL PROLIFERATION: TOO MUCH OF A GOOD THING? AgEcon
Lohr, Luanne.
Given that existing food eco-labels are still not well defined in consumers' experience, there is potential for new labels to generate more confusion. Consumers incur fixed costs to learn about a label's meaning. Market shares for existing certifications may be eroded by perceptions that new products are good substitutes for them. The eco-label certifier must respond with information that reduces these costs or lose consumer and producer confidence in the label. Using a model of spatial competition in attribute space, the effect of search costs and educational expenditures on market share and price for competing certifiers is simulated. The results show that educational spending and/or improvements in efficiency of educational spending increase market...
Tipo: Working or Discussion Paper Palavras-chave: Eco-labeling; Market segmentation; Organic agriculture; Product differentiation; Search costs; Simulation; Spatial competition; Environmental Economics and Policy; Marketing.
Ano: 1998 URL: http://purl.umn.edu/16642
Registros recuperados: 31
Primeira ... 12 ... Última
 

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