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| Registros recuperados: 11 | |
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| LeRoux, Matthew N.; Schmit, Todd M.; Roth, Monika; Streeter, Deborah H.. |
| An investigation of the relative costs and benefits of marketing channels used by typical small-scale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price, lifestyle preferences, and sales volume interact to impact optimal market channel selection. Given the highly perishable nature of the crops grown, along with the risks and potential sales volume of particular channels, a combination of different marketing channels is needed to maximize overall firm performance. Accordingly, a ranking system is developed to summarize the major firm-specific... |
| Tipo: Report |
Palavras-chave: Marketing channel; Small-scale; Fruit and vegetable producers; Case study; Agribusiness; Crop Production/Industries; Financial Economics. |
| Ano: 2009 |
URL: http://purl.umn.edu/49044 |
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| Pritchett, James G.; Thilmany, Dawn D.; Johnson, Kamina K.. |
| Animal diseases such as bovine spongiform encephalopathy (BSE) are a threat to the animal product marketing sector and the broader economy. Policy makers and industry stakeholders seek a means of assessing a disease threat's economic impacts when evaluating prevention and mitigation measures. But, differences in the focus of the impact analysis (production level, market prices, welfare), level of analysis (geographically, marketing phase) and proposed policy alternatives all influence the analytical approach. This paper surveys previous research, focusing on methodological approaches and results. Drawing from past research and future economic data needs, a typology is developed to guide researchers when defining the scope and policy alternatives of various... |
| Tipo: Journal Article |
Palavras-chave: Animal disease economics; Literature review; Marketing channel; Livestock Production/Industries; Marketing. |
| Ano: 2005 |
URL: http://purl.umn.edu/8177 |
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| Han, Chun-mei. |
| This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows, first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service... |
| Tipo: Article |
Palavras-chave: Agricultural products; Marketing channel; Innovation of channel; Agricultural industrialization; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/119709 |
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| Thaung, Nyein Nyein; Choi, Kyu Seob. |
| This paper shows to investigate the performance and efficiency of marketing system of chick pea, green gram and pigeon pea in each selected townships. This study assessed the marketing channel, distributed marketing margins and spatial market price integration to evaluate the performance of pulses marketing in Myanmar. The result showed that producer received the largest net margin followed by the exporter, town wholesaler, wholesaler in Bayintnaung market and finally by the primary collector, pigeon pea marketing channel for Myittha contained primary collector, town wholesaler, Myingyan town wholesaler, Yangon and Mandalay wholesaler and exporter. MAPT also served as intermediate is for export. In this channel, the largest share of net margin kept by... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Myanmar pulses market; Market integration; Marketing margin; Marketing channel; Agribusiness; Marketing. |
| Ano: 2007 |
URL: http://purl.umn.edu/9511 |
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| Singley, Rodger; Wachenheim, Cheryl J.. |
| In recent years, the U.S. beef industry has lost a significant portion of its historically dominant market share, due both to changes in consumer preferences and to an increase in the price of beef relative to pork and poultry. Changes within the beef industry to improve its competitive position have been slow and relatively unsuccessful. Challenges faced by the industry include a fragmented marketing channel and mistrust among its many participants, lack of specificity in product quality evaluation, and a lengthy and complex production cycle. Future success in maintaining or gaining market share will depend upon the availability of timely information, including forecasts of consumer demand, and the development of incentives to encourage effective... |
| Tipo: Journal Article |
Palavras-chave: Beef branding; Coordination; Industry structure; Marketing channel; Vertical integration; Industrial Organization. |
| Ano: 1999 |
URL: http://purl.umn.edu/14680 |
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| Wang, Wei-guo; Ling, Mei; Li, Jia. |
| On the strength of investigation, the status quo of rural micro insurance of Hebei Province is introduced. The results show that it is characterized by the following features: rapid development；continuously increased experimental types and experimental areas; increasingly improved ability of serving the economic and social development; the combination of micro insurance and small loan has achieved success. Based on the efforts of analyzing the questionnaires, the following problems of the development of rural small loan are detected. For instance, the inadequate promotion on micro insurance; peasants’ weak awareness of insurance; unclear understanding of the functions of micro insurance；unitary marketing channel of micro insurance; complex reasons of... |
| Tipo: Journal Article |
Palavras-chave: Rural micro insurance; Marketing channel; Management pattern; Insurance products; Hebei Province; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/97628 |
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| Fausti, Scott W.; Qasmi, Bashir A.; Landblom, Douglas G.; Beutler, Martin; Johnson, Patricia S.; Gates, Roger N.; Patterson, Hubert H.; Salverson, Robin R.. |
| Cow/calf producers operating in the Dakotas were surveyed on their price discovery strategies, marketing channel preferences, and their perceptions of how regime change in the public price reporting system for fed cattle affected the beef industry in general and the cow/calf industry in particular. Survey results indicate cow/calf producers consider local institutions (auction barns, etc.) to be more reliable for price discovery than regional or national institutions (futures market, USDA public price reports, satellite auctions, etc.). The auction barn marketing channel is the preferred channel for marketing cattle and is considered the most reliable source of market information by producers. Dakota cow/calf producers perceive livestock mandatory price... |
| Tipo: Journal Article |
Palavras-chave: Beef supply chain; Cow-calf marketing; Marketing channel; Price discovery; Public price reporting; Livestock Production/Industries. |
| Ano: 2007 |
URL: http://purl.umn.edu/62286 |
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| Fausti, Scott W.; Landblom, Douglas G.; Qasmi, Bashir A.; Beutler, Martin; Johnson, Patricia S.; Gates, Roger N.; Patterson, Hubert H.; Salverson, Robin R.. |
| Cow/calf producers operating in the Dakotas were surveyed on their price discovery strategies, marketing channel preferences, and their perceptions of how regime change in the public price reporting system for fed cattle affected the beef industry in general and the cow/calf industry in particular. Survey results indicate cow/calf producers consider local institutions (auction barns etc.) to be more reliable for price discovery and marketing their feeder and stocker cattle than regional or national institutions (futures market etc.). Consistent with this view, producers perceive that the current public price reporting system is less reliable than local market sources when making individual marketing decisions. However, Dakota cow/calf producers perceive... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Cow-calf marketing; Price discovery; Marketing channel; Public price reporting; Livestock Production/Industries. |
| Ano: 2006 |
URL: http://purl.umn.edu/32030 |
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| Registros recuperados: 11 | |
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