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	Provedor de dados 31 (1) Autor Mathe, Attila (1) Szakaly, Zoltan (1) Szente, Viktoria (1) Szigeti, Orsolya (1) Palavra-chave Agribusiness (1) Anciant animal species (1) Integration (1) Integráció (1) Livestock Production/Industries (1) Marketing (1) Marketing communication (1) Marketing kommunikáció (1) Mélyinterjú (1) Survey (1) Őshonos fajták (1) Mais... Tipo do documento Book (1) Ano 2008 (1) País United States (1) Idioma Húngaro (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última MARKETING LEHETŐSÉGEK AZ ÁLLATI EREDETŰ HUNGARIKUMOK TERMÉKPÁLYÁJÁN 31 Szigeti, Orsolya; Szente, Viktoria; Mathe, Attila; Szakaly, Zoltan. Key point of the survey is represented by the fact that Hungarian agricultural products had to face turbulent market conditions, heavy concurrency and sharp import competition in the European Union. A possible way of keeping or strengthening market positions is to acquaint the values of native, traditional and region-specific products (Hungaricums). Present survey focuses on analyzing the marketing possibilities of Hungarian Grey cattle and Mangalica pig along with their products. Representatives of companies producing, processing and trading mangalica and grey cattle products were interviewed and in order to define the consumers’ preferences focus group interviews were taken. Interest of consumers for such products grew by leaps and bounds last year but... Tipo: Book Palavras-chave: Őshonos fajták; Mélyinterjú; Integráció; Marketing kommunikáció; Anciant animal species; Survey; Integration; Marketing communication; Agribusiness; Livestock Production/Industries; Marketing. Ano: 2008 URL: http://purl.umn.edu/43310 Registros recuperados: 1 Primeira ... 1 ... Última

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