|
|
|
| Registros recuperados: 13 | |
|
|
| Zhang, Shu-ping; Zhao, Zhi-hong. |
| Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products and uneven level of quality, the products, which can not satisfy farmers’ needs; low quality of the personnel and imperfect information system, thus the traditional way of marketing is challenged. In the end, from the perspective of products, position, price, and personnel, the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward. |
| Tipo: Journal Article |
Palavras-chave: The long Tail; Rural area; Supermarket chain; Marketing strategy; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/113208 |
| |
|
| |
|
| |
|
|
| Rossetto, Luca. |
| The Italian organic wine sector has dramatically increased, recently. In the last two years, the organic vineyard area has doubled reaching more than 50.000 hectares, while organic wineries account are more than 9.000 farms. In particular, the Veneto Region accounts for 4% of total area and for 15% of organic wine makers. This study analyzes the organic wine sector in the Veneto Region mainly focusing on marketing issues. Two organic wine enterprises are recognized: 1) small wine growers and 2) large-size wineries. The former are specialized in producing organic grapes while the latter are highly specialized in both cultivating grapes and processing wine employing sophisticated technology, especially in making wine. Almost total production is certified... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Wine growers; Organic standards; Market; Certification; Product variety; Winemaking process; Quality; Marketing strategy; Marketing. |
| Ano: 2002 |
URL: http://purl.umn.edu/14363 |
| |
|
| |
|
|
| Kang, Ling-xiang. |
| Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and promotion strategy. Problems in the green marketing of agricultural products processing enterprises are analyzed, such as the obvious contradiction between the processing demand and the raw materials, low level of comprehensive utilization of resources, no common demand of green consumption in Yinchuan City, weak strength of enterprise and no concept of green marketing, poor macro-control and insufficient input, neglecting the environmental production of materials... |
| Tipo: Journal Article |
Palavras-chave: Agricultural products; Green marketing; Marketing strategy; Green environmental protection; China; Agribusiness. |
| Ano: 2010 |
URL: http://purl.umn.edu/94267 |
| |
|
|
| Vegh, Katalin. |
| The three types of Jednota Slovensko COOP chain store consists of 2388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing. |
| Tipo: Journal Article |
Palavras-chave: Food retail; Chain store; Marketing strategy; Own brand; Agribusiness; Marketing. |
| Ano: 2008 |
URL: http://purl.umn.edu/53972 |
| |
|
|
| Zhang, Shu-ping; Zhao, Zhi-hong. |
| Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products and uneven level of quality, the products, which can not satisfy farmers’ needs; low quality of the personnel and imperfect information system, thus the traditional way of marketing is challenged. In the end, from the perspective of products, position, price, and personnel, the marketing strategies for the development of Ningxia rural supermarket chain based on the Long Tail Theory are put forward. |
| Tipo: Journal Article |
Palavras-chave: The long Tail; Rural area; Supermarket chain; Marketing strategy; China; Agribusiness. |
| Ano: 2011 |
URL: http://purl.umn.edu/108455 |
| |
|
| |
|
|
| Dakic, Stojanka; Fabian, Ksenija. |
| In addition to clear negative impact of the global economic crisis, which we witness, the labor market in Serbia has been faced with the transition problems accumulated through many years. Tourism and hospitality are among the those activities which have capacity to induce the entire system of other complementary activities that contribute to coping with the problem of high unemployment. The paper discusses role of developing marketing strategies in tourism sector of Serbia. As the author, it is important for the country to define a clear marketing strategy that includes adequate directing capabilities and resources in this industry in order to response to changes in the environment. |
| Tipo: Journal Article |
Palavras-chave: Labor market; Marketing strategy; Human resources in tourism.; Labor and Human Capital; J21; L38. |
| Ano: 2010 |
URL: http://purl.umn.edu/94655 |
| |
|
|
| Olivas,Raquel; Díaz,Mónica; Bernabéu,Rodolfo. |
| R. Olivas, M Díaz, and R. Bernabéu. 2013. Structural Equation Modeling of lifestyles and consumer attitudes towards organic food by income: a Spanish case study. Cien. Inv. Agr. 40(2): 265-277. The organic food consumer in Spain is particularly conditioned by the premium prices of these foods and by their lack of availability in shops relative to conventional substitutes. In relation to the first determinant, several studies have revealed a direct relationship between maximum willingness to pay for these foods and consumer income. However, little is known about the influence of consumer attitudes, in relation to lifestyle, on these decisions. To address this issue, face-to-face surveys were conducted with 420 organic food consumers in the Madrid... |
| Tipo: Journal article |
Palavras-chave: Consumer behavior; Marketing strategy; Structural equation modeling. |
| Ano: 2013 |
URL: http://www.scielo.cl/scielo.php?script=sci_arttext&pid=S0718-16202013000200003 |
| |
|
|
| Giray,Fatma Handan; Kadakoğlu,Bektaş; Çetin,Fatmagül; Bamoi,Abdou Gafarou Abdoulaye. |
| ABSTRACT: This study aimed to comprehend rural tourism marketing through the visitors’ eyes and discuss its sustainability. What makes rural tourism marketing more sophisticated and complex is that it is a service marketing, associated with agricultural activities, natural conditions and rural areas, and the main providers have no experience in rural tourism or service marketing. The study investigated perception of visitors in a small village, Kuyucak, in the Southwest part of Turkey, where rural tourism based on lavender production has recently developed. Results of the analysis of 175 questionnaires completed by visitors online showed that more than half of the respondents had heard and got information about the village via social media. Although, the... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Rural tourism marketing; Visitors’ perception; Visitors’ motivation; Marketing strategy; Lavender; Kuyucak. |
| Ano: 2019 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-84782019000200931 |
| |
| Registros recuperados: 13 | |
|
|
|
