|
|
|
|
| |
|
|
| Lueth, Maren; Spiller, Achim; Schramm, Matthias. |
| During the last years, low price products (e.g., private label) gain increasing market shares in the German meat market. Compared to other countries the share of branded meat from integrated production chains is very low and most fresh meat is sold unlabelled. This study analyzes the advantages of brands from an information economic perspective and emphasizes branding as an important quality assurance and signaling tool. As brand exte nsions offer the opportunity to introduce brands to new markets at much lower costs we examine the brand transfer from the poultry to the red meat market taking Wiesenhof, the German brand leader for chicken and poultry, as an example. We use conjoint and cluster analysis to calculate willingness to pay and market shares for... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Branding; Quality signal; Brand extension; Meat market; Marketing. |
| Ano: 2006 |
URL: http://purl.umn.edu/10065 |
| |
|
| |
|
|
| Nääs,IA; Mollo Neto,M; Canuto,SA; Waker,R; Oliveira,DRMS; Vendrametto,O. |
| Brazil is the world's largest broiler meat exporter. Health control, knowledge and technology, as well as the natural aspects of the country are pointed out as the keys for the success of that product in the market. Brazilian broiler production grew significantly in the last decade; it creates jobs and has a significant social role in Brazilian economy. This study aimed at evaluating the Brazilian broiler meat supply chain from 2000 to 2010 using the social network analysis (SNA). Data from governmental and private sources were organized and analyzed. The focus of this study was the broiler production supply chain segment involving the hatchery, the broiler farm, the feed mill, the processing plant, and the government. The inputs considered were... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Meat market; Broiler meat supply chain; Social network analysis. |
| Ano: 2015 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1516-635X2015000100087 |
| |
|
|
| Bacchi,Miriam Rumenos Piedade; Spolador,Humberto Francisco Silva. |
| Studies on the meat market behavior may result in interesting parameters for the market and public policy agents. The definition of the income-elasticity of poultry consumption enables the elaboration of prospective analysis on the potential demand of this product. Thus, the main objective of the present study is to estimate the income-elasticities of poultry consumption. Data from the 1995-96 and 1987-88 Consumer Expenditure Survey, published by IBGE (Brazilian Institute of Geography and Statistics), were used in the analysis. The elasticities were obtained by fitting a three-segment polygonal curve relating the logarithm of the per capita poultry meat consumption as a function of the per capita family income. Generalized Least Squares method was used for... |
| Tipo: Info:eu-repo/semantics/article |
Palavras-chave: Meat market; Food consumption. |
| Ano: 2002 |
URL: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-90162002000300007 |
| |
|
|
|
