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	Provedor de dados AgEcon (1) Autor Hu, Wuyang (1) Palavra-chave Heterogeneity (1) Individual-level parameters (1) Livestock Production/Industries (1) Logit models (1) Meat store (1) Research and Development/Tech Change/Emerging Technologies (1) Mais... Tipo do documento Journal Article (1) Ano 2006 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Exploring Heterogeneity in Consumers’ Meat Store Choices in an Emerging Market AgEcon Hu, Wuyang. Chinese consumers’ choices among meat stores are examined through a model that can capture consumer heterogeneities both in their opinion of various store attributes and in how much weight they attach to each attribute. This approach not only informs store managers as to what attributes should receive focus for improving their store images, but also provides insight about which specific attribute could be improved to achieve the most effective result. Based on the individual-level parameters obtained through an empirical Bayes analysis, managers or competitors are able to strategically target their store promotions to specific individual consumers based on their demographic characteristics. Tipo: Journal Article Palavras-chave: Heterogeneity; Individual-level parameters; Logit models; Meat store; Livestock Production/Industries; Research and Development/Tech Change/Emerging Technologies. Ano: 2006 URL: http://purl.umn.edu/62275 Registros recuperados: 1 Primeira ... 1 ... Última

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