Home Itens selecionados Provedores de dados OAI Créditos Sobre Ajuda

			Busca avançada
	Provedor de dados AgEcon (1) Autor Allshouse, Jane E. (1) Blayney, Donald P. (1) Blisard, Noel (1) Chandran, Ram (1) Palavra-chave Advertising (1) Cheese (1) Demand (1) Distributed lag (1) Econometrics (1) Elasticities (1) Entry (1) Exit (1) Fluid milk (1) Livestock Production/Industries (1) Marketing (1) Milk Processor Education Program (1) Simulation (1) Mais... Tipo do documento Report (1) Ano 1999 (1) País United States (1) Idioma Inglês (1)		Ordenar por:  Relevância Autor Título Ano Registros recuperados: 1 Primeira ... 1 ... Última Analyses of Generic Dairy Advertising, 1984-97 AgEcon Blisard, Noel; Blayney, Donald P.; Chandran, Ram; Allshouse, Jane E.. Generic advertising raised fluid milk sales about 6.0 percent, or 18.1 billion pounds, between September 1984 and September 1997. Sales of cheese rose by about 6.8 billion pounds (milk equivalent) in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the advertising. Activities of the National Fluid Milk Processor Promotion Board also contributed to increased milk sales over the past year. Gross returns to dairy farmers between September 1984 and September 1997 were estimated to increase by $3.44 for each dollar spent on generic advertising. Tipo: Report Palavras-chave: Cheese; Fluid milk; Advertising; Demand; Entry; Exit; Distributed lag; Econometrics; Simulation; Elasticities; Milk Processor Education Program; Livestock Production/Industries; Marketing. Ano: 1999 URL: http://purl.umn.edu/33554 Registros recuperados: 1 Primeira ... 1 ... Última

Empresa Brasileira de Pesquisa Agropecuária - Embrapa Todos os direitos reservados, conforme Lei n° 9.610 Política de Privacidade Área restrita		Embrapa Parque Estação Biológica - PqEB s/n° Brasília, DF - Brasil - CEP 70770-901 Fone: (61) 3448-4433 - Fax: (61) 3448-4890 / 3448-4891 SAC: https://www.embrapa.br/fale-conosco