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Trust in Label Information to Recuperate Consumer's Confidence for Meat: A Compared Analysis among Canada, Italy, and Spain AgEcon
Rosa, Franco; Sanchez Garcia, Mercedes; Barrena Figueroa, Ramo.
The analysis consisted in a field experiment performed by testing the opinions of different consumers groups: two of them located in the European Regions respectively: Friuli-Venezia-Giulia in Italy and Navarra in Spain; a third one located in the Ontario region, Canada. The data were processed by using a multivariate structural equation in the multi-group version. The enquiry was performed in 2003, just after the news about BSE disease were released in some UE countries, and consisted in a regional survey designed ad' hoc and submitted by face to face home made interviews, to collect information about consumer habits, opinions and evidences about trust in the food label. By testing the cross-country consumer's behaviours it was allowed to get evidences...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Risk perception; Structural Equation Modeling; Multi-group analysis; Food retailer; Quality label; Beef meat; Food Consumption/Nutrition/Food Safety; M31; Q13.
Ano: 2006 URL: http://purl.umn.edu/7744
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Influence of Product Perception and Quality Label Valuation on Consumer Decision. The Case of Beef in Italy and Spain AgEcon
Barrena Figueroa, Ramo; Sanchez Garcia, Mercedes; Rosa, Franco.
The consumer perception of the relation between food and health is increased his importance. This situation generates business opportunities, when his effect is positive (for example "functional food"), or limitations or reductions in the markets (for example "food with risk perception"). This paper trait to present the relation between consumer perception of 1) intrinsic and extrinsic product attributes and 2) the influenced aspects on the label valuation on the product confidence and consumption reduction, in one market with risk perception (beef). The data has been obtained in two European Regions: Friuli-Venezia-Giulia in Italy and Navarra in Spain, differentiated in commercial aspects related fundamentally with the product differentiation. The...
Tipo: Conference Paper or Presentation Palavras-chave: Consumer behaviour; Label; Structural equation model; Multi-group analysis; Beef; Consumer/Household Economics; M31; Q13.
Ano: 2005 URL: http://purl.umn.edu/24515
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